Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. What You Will Learn: A recap of GTMfund’s in 2023, reflected upon by both Max and Scott.

GTM 110

GTM Pipeline CRM B2B 110

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

OCTOBER 10, 2023

Pavilion ‘s SVP of Marketing, Kathleen Booth , The founder of Salesforce ‘s Trailblazer’s Community, Erica Kuhl , and The Former Director of Community for Salesforce’s Trailblazer Community as well as The Former Head of Global Community at Atlassian , Holly Firestone.

GTM 124

GTM Gaming Growth Go To Market 124

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 263

B2B GTM Sales Clients 263

Sales Hacker

AUGUST 2, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 79

GTM Presentation Go To Market Sales 79

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. Let us know.

Go To Market 108

Go To Market GTM Strategize Growth 108

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders. Happy New Year!

GTM 98

GTM Cold Call UX Price 98

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 98

GTM Growth Referrals Quota 98

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Thanks for reading The GTM Newsletter! GTM is evolving. Go-to-market motions are shifting.

GTM 125

GTM UX Go To Market CRM 125

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge Mark is an all-time favorite at SaaStr, take a look back at his last SaaStr session on Optimizing GTM for PLG here: #5.

GTM 98

GTM Growth Go To Market Conversion 98

Sales Hacker

JULY 12, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! The post GTM 48: Monthly Jam Session (July 2023) appeared first on GTMnow. Don’t miss out! P.S. We’re officially running a GTMfund giveaway program!

GTM 52

GTM Go To Market Sales 52

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? The post What B2B Leaders Need to Know to Adapt, Act, and Grow in 2023 appeared first on Heinz Marketing. Watch it here.

B2B 95

B2B GTM Cross-sell Trust 95

SaaStr

MARCH 13, 2023

So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. IME, none of the pieces in a well designed GTM are a silver bullet, independently.

Cold Call 132

Cold Call GTM Appointment Represent 132

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 121

GTM Niche CRM Account management 121

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. The tracks are laid.

GTM 123

GTM Growth Campaign B2B 123

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 121

GTM Contract Represent CRM 121

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 125

Product GTM Sales CRM 125

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 115

GTM Sales Pipeline Growth 115

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 120

GTM Launch Growth Networking 120

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy. This time, it took 15.

Gambling 118

Gambling GTM Legal Contract 118

Martech

JULY 25, 2022

Today’s B2B marketing and sales tools are showing their age. Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Read next: The B2B customer journey is set on a digital track.

B2B 108

B2B GTM CRM Technology 108

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 97

GTM Negotiate Pipeline Contract 97

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 93

GTM Launch B2B Lead generation 93

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 98

B2B Growth GTM CRM 98

G2

DECEMBER 14, 2023

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders across marketing, sales, and product landscapes shared time-tested insights on how to align organizational efforts effectively.

GTM 40

GTM Product B2B Sales 40

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. See more top GTM jobs here.

GTM 85

GTM Sales Launch Pipeline 85

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. 2023 ︎ Gartner, “How to Convert More Prospects Using Revenue Enablement Analytics”, Jan.

GTM 59

GTM Appointment Sales Strategize 59

Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. At that point, it’s time to take a pause to review and ensure that it’s easy for partners to find and access what they need to be most effective.

B2B 108

B2B Cross-sell Hospitality Healthcare 108

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. So, with this feedback driving our go-to-market strategy, we’re tuning and expanding our post-sales model. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. An equally coordinated approach across the seller’s go-to-market teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it?

Customers 97

Customers Quota GTM B2B 97