Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 115

GTM Sales Pipeline Growth 115

Hubspot

MARCH 7, 2023

To help your RevOps team drive growth in 2023 and beyond, I spoke with Sendoso's VP of Revenue Operations, Linda Fitzek. But it can also help you know your total relevant market, build up your ICP, and can make you smarter in your go-to-market processes. Your team hasn't encouraged authenticity.

SQL 85

SQL GTM Pipeline Technology 85

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent.

Sports 133

Sports SQL CTR Entertainment 133

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. The tracks are laid.

GTM 123

GTM Growth Campaign B2B 123

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth. Sign up HERE!

GTM 70

GTM Growth Profit margin Contract 70

Sales Hacker

JANUARY 27, 2024

What you’ll see in Common Room: High-fit leads across 30+ sources, tailored to your ICP Deep context from product, community, social, and CRM data Intent signals tied to individual buyers Automated ways to convert prospect —> pipeline Check out Common Room and give your GTM teams the gift of conversion.

GTM 121

GTM Niche CRM Account management 121

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 121

GTM Contract Represent CRM 121

Heinz Marketing

JANUARY 13, 2022

There are several elements to consider here: Change within your own marketing organization. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. None of these reach the bar of a true, integrated account-based go-to-market motion. which is a never-ending race.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline Go To Market 96

Martech

SEPTEMBER 8, 2023

It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s It comes down to ownership.

Campaign 125

Campaign Relationship building Pipeline Prospecting 125

Sales Hacker

JANUARY 5, 2024

What you’ll see in Common Room: High-fit leads across 30+ sources, tailored to your ICP Deep context from product, community, social, and CRM data Intent signals tied to individual buyers Automated ways to convert prospect —> pipeline Check out Common Room and give your GTM teams the gift of conversion.

Product 125

Product GTM Sales CRM 125

Sales Hacker

SEPTEMBER 2, 2023

Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. 1) Data/insights often lack.

GTM 97

GTM Negotiate Pipeline Contract 97

Gong.io

DECEMBER 14, 2022

By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more deals. . The quarterly G2 reports look at customer satisfaction and market presence scores based on authentic, timely reviews from real users.

Pipeline 62

Pipeline Strategize Growth Trust 62

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot Copilot injects powerful and easy-to-use generative AI capabilities into our unified platform, which, when combined with new analytical depth on leading indicators of success, empowers enablement teams to turn go-to-market strategy into revenue outcomes.”

Launch 64

Launch Government Sales Strategize 64

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. Everyone’s pipeline suddenly gets smaller, which can lead to finger pointing and other bad habits. We’ve got some big articles and podcast dropping next week. GTMnow launches next Tues, Aug 15th!

GTM 85

GTM Sales Launch Pipeline 85

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 93

GTM Launch B2B Lead generation 93

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Seller Sentiments About Inbound Lead Flow Fell Year-Over-Year Here’s some data we were looking at recently that shows the difference in seller sentiments for inbound lead flow comparing Q4-2023 to Q4-2022.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023. (It This allows Speero to understand the business priority and adapt their growth, pipeline and test bandwidth models. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. So let’s dig in here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Highspot

JUNE 6, 2023

The scorecard provides a single source of truth for KPI measurements like pipeline growth, win rates, and conversion, helping teams identify potential gaps at every stage. The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook.

Closing 52

Closing Product Objectives and Key Results Quota 52

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. Pipeline velocity.

GTM 118

GTM B2B Drivers/motivators Legal 118

Heinz Marketing

FEBRUARY 5, 2025

Several key market signals highlight this shift: Investor Sentiment Shift: With rising interest rates and economic volatility, investors have turned their focus from hypergrowth to profitability. Budget Cuts and Restructuring: Gartners 2023 CMO Spend Survey showed that marketing budgets have dropped to 8.2%

Growth 75

Growth B2B GTM Pipeline 75

SaaStr

MARCH 18, 2025

Colin oversaw Wiz’s unprecedented growth from $0 to $100M ARR in just two years, helping the company achieve a $10 billion valuation and “decacorn” status by 2023. Colin observed that “everyone’s calendar was full of customer calls,” providing an immediate, tangible signal of product-market fit.

GTM 74

GTM Pipeline Trust Price 74

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. The number one, uh, marketing service that was emerging on the internet with strong APIs was Google AdWords.

GTM 102

GTM X-functional Price Pipeline 102

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

FEBRUARY 25, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Lots to cover.

GTM 83

GTM X-functional Objectives and Key Results Start-ups 83