SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth. Sign up HERE!

GTM 62

GTM Growth Profit margin Contract 62

Hubspot

MARCH 7, 2023

To help your RevOps team drive growth in 2023 and beyond, I spoke with Sendoso's VP of Revenue Operations, Linda Fitzek. But it can also help you know your total relevant market, build up your ICP, and can make you smarter in your go-to-market processes. Your team hasn't encouraged authenticity.

SQL 75

SQL GTM Pipeline Technology 75

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Gong.io

DECEMBER 14, 2022

By focusing on creating raving fans, we’re ensuring the Gong Reality Platform is helping go-to-market teams increase productivity, reduce cycle times and win more deals. . The quarterly G2 reports look at customer satisfaction and market presence scores based on authentic, timely reviews from real users.

Pipeline 62

Pipeline Strategize Growth Trust 62

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. The tracks are laid.

GTM 99

GTM Growth Campaign B2B 99

Sales Hacker

JANUARY 27, 2024

What you’ll see in Common Room: High-fit leads across 30+ sources, tailored to your ICP Deep context from product, community, social, and CRM data Intent signals tied to individual buyers Automated ways to convert prospect —> pipeline Check out Common Room and give your GTM teams the gift of conversion.

GTM 97

GTM Niche CRM Account management 97

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 96

GTM Contract Represent CRM 96

Sales Hacker

SEPTEMBER 2, 2023

Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world. 1) Data/insights often lack.

GTM 81

GTM Negotiate Pipeline Contract 81

Martech

SEPTEMBER 8, 2023

It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s It comes down to ownership.

Campaign 128

Campaign Relationship building Pipeline Strategize 128

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 78

GTM Launch B2B Lead generation 78

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Seller Sentiments About Inbound Lead Flow Fell Year-Over-Year Here’s some data we were looking at recently that shows the difference in seller sentiments for inbound lead flow comparing Q4-2023 to Q4-2022.

Cross-sell 62

Cross-sell CRM Referrals Up-sell 62

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. Everyone’s pipeline suddenly gets smaller, which can lead to finger pointing and other bad habits. We’ve got some big articles and podcast dropping next week. GTMnow launches next Tues, Aug 15th!

GTM 65

GTM Sales Launch Pipeline 65

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. So let’s dig in here.

GTM 52

GTM Pipeline Prospecting Meeting 52

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023. (It This allows Speero to understand the business priority and adapt their growth, pipeline and test bandwidth models. A marketing strategy should include a go-to-market plan that is sales-led and product assisted.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. The math only works when there’s the proper pipeline to make those reps successful. 80% of the time, companies don’t have a rep capacity problem; they have a pipeline problem. Let’s look at a loose timeline of Owner’s journey.

Go To Market 104

Go To Market GTM X-functional Objectives and Key Results 104

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent.

Sports 135

Sports SQL CTR Entertainment 135

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot Copilot injects powerful and easy-to-use generative AI capabilities into our unified platform, which, when combined with new analytical depth on leading indicators of success, empowers enablement teams to turn go-to-market strategy into revenue outcomes.”

Launch 64

Launch Government Strategize Sales 64

Sales Hacker

JANUARY 5, 2024

What you’ll see in Common Room: High-fit leads across 30+ sources, tailored to your ICP Deep context from product, community, social, and CRM data Intent signals tied to individual buyers Automated ways to convert prospect —> pipeline Check out Common Room and give your GTM teams the gift of conversion.

Product 106

Product GTM Sales CRM 106

Heinz Marketing

JANUARY 13, 2022

There are several elements to consider here: Change within your own marketing organization. Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. None of these reach the bar of a true, integrated account-based go-to-market motion. which is a never-ending race.

B2B 134

B2B Objectives and Key Results Campaign Cross-sell 134

Highspot

JUNE 6, 2023

The scorecard provides a single source of truth for KPI measurements like pipeline growth, win rates, and conversion, helping teams identify potential gaps at every stage. The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook.

Closing 52

Closing Product Objectives and Key Results Quota 52