SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

Go To Market 107

Go To Market GTM Non-Profits Quota 107

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity. Typically, companies want to pay the least amount for the most production. Related: New to sales compensation planning? We know this.

Commission 125

Commission Finance Quota Strategize 125

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. The challenge comes down to knowing when and how much.

Product 126

Product GTM Sales CRM 126

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. ” Intent as marketing’s essential ingredient in GTM strategy. ” Get MarTech! Processing.

GTM 120

GTM B2B Strategic planning Drivers/motivators 120

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Mercury offers banking* for startups — at any size or stage.

Contract 97

Contract Engineering Trust Technique 97

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! From $5M to $100M: Founder Secrets to Scaling a Multi-Product Startup with Lattice’s CEO Jack Altman, co-founder and CEO of Lattice shares the secrets to scaling doing multi-product. Who Will Win the Go-to-Market AI Race — Startups or Incumbents?

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 98

GTM Growth Referrals Quota 98

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process.

B2B 97

B2B GTM Cross-sell Trust 97

SaaStr

AUGUST 3, 2023

link] 2023 Sep 6-8 tracking to: 53% women speakers 61% less represented speakers 80% new voices 26% CEOs 23% CROs and CMOs 27% Top VCs 104 Workshops already scheduled, spooling up! Mark Roberge, GP at Stage2 Capital and ex-CRO at HubSpot: Who Will Win the Go-to-Market AI Race — Startups or Incumbents?” Will be great!

Represent 96

Represent Growth Go To Market Product 96

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 107

Growth E-commerce Profit margin Strategize 107

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

B2B 112

B2B Product Launch Campaign 112

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. to 2 years). to 3 years.

GTM 125

GTM Sales Growth Represent 125

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Another exciting trend is that more products are being bought than ever before. Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Gong.io

FEBRUARY 1, 2023

Recognized by business leaders for Best Value for the Price, Best Feature Set, and Best Relationship At Gong, helping our customers shift to higher-value strategic business activities is a key focus as we work daily to help go-to-market teams execute against their strategies to ensure business success and boost reps’ productivity.

Price 62

Price Strategize Trust Pipeline 62

Sales Hacker

JANUARY 22, 2024

He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. What You Will Learn: A recap of GTMfund’s in 2023, reflected upon by both Max and Scott. 07:34) The future of offshoring. (09:34)

GTM 111

GTM Pipeline CRM B2B 111

SaaStr

JULY 23, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Cold Hard Truths About SaaS in 2023 with Jason Lemkin The Cold Hard Truths About SaaS in 2023 with Jason Lemkin Part 2 Want To Steal a Customer from the Competition? You Gotta Do The Work Customer Success: Do They Need to Be Product Experts?

Go To Market 98

Go To Market Customers Product Sales 98

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 117

GTM Sales Pipeline Growth 117

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 It’s part of the job now.

Growth 122

Growth Start-ups Product Customers 122

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. However, vertical SaaS spent only 22% of its revenue on sales and marketing, compared to horizontal SaaS, which spent 41%. Ideally, your competition is weak in this category.

Growth 131

Growth Pharmaceutical B2C Construction 131

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Some other strategies for creating a more efficient go-to-market are: Adjusting pricing and contract terms with customers. As we look to 2023, median topline growth is expected to be roughly in line with 2022 growth.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

DECEMBER 21, 2023

Their product increases enrollment and utilization while reducing employee costs and providing a substantially better experience. #2. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. For the first three quarters of 2023, global funding was down 42% year over year.

Gambling 113

Gambling GTM Legal Contract 113

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

GTM 122

GTM Niche CRM Account management 122

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Launch 107

Launch Pitch Technology Technology 107

Heinz Marketing

NOVEMBER 21, 2023

Advantages of AI for Time Management and Cognitive Load: AI offers a significant advantage in terms of productivity and time management. Not only does it increase productivity, but it also reduces cognitive load, alleviating mental exhaustion from various tasks.

B2B 123

B2B Strategize Clients Consult 123

SaaStr

MAY 25, 2023

No one is going to want to buy your pre-revenue SaaS start-up, unless you have a truly epic, proven team. What people care about is an MSP (Minimum Sellable Product) … which you don’t really prove until Initial Traction, or $1-$1.5m Anyhow can build an MVP. Every Big Tech company has a budget for sub-$100m acquisitions.

Sell 144

Sell Price Up-sell Start-ups 144

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Everyone is competing for dollars in the wallet and there aren’t many dollars to go around.

GTM 99

GTM Cold Call UX Price 99

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 122

GTM Contract Represent CRM 122

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline Go To Market 96

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent.

Sports 135

Sports SQL CTR Entertainment 135

Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market.

Campaign 104

Campaign Price B2B Represent 104

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 121

Customers Cross-sell Gaming Up-sell 121

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. From paid ads to account executive productivity, inform any decision you can with data. Trust the process.

Cross-sell 107

Cross-sell Account management Clients Growth 107

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 117

Entertainment Sports Gaming Technology 117

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Price and product are only two of many operational GTM levers.

GTM 131

GTM Market share Growth Technology 131

Martech

SEPTEMBER 14, 2022

The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. As a marketer, it changes not just your marketing but your go-to-market — where your product needs to show up and be available for purchase.”

Contract 98

Contract B2B Technology Technology 98

Martech

JULY 25, 2022

Today’s B2B marketing and sales tools are showing their age. Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Primary users = marketing, sales, and data teams.

B2B 110

B2B GTM CRM Technology 110