Martech

NOVEMBER 9, 2023

These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. This single, unified platform helps revenue teams to prospect more efficiently, win more deals, improve results, and leverage AI-driven intelligence to streamline their go-to-market.

Campaign 103

Campaign Price B2B Represent 103

Martech

MAY 5, 2022

. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. “But, they’re not ready yet.

Customers 119

Customers Cross-sell Gaming Up-sell 119

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Expanding your footprint opens doors to multiple markets and opportunities to introduce your product.

Cross-sell 111

Cross-sell Account management Clients Growth 111

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. This stat isn’t just a case study of Go To Market. MongoDB is one of those that has never stopped.

Growth 98

Growth Gaming Price Closing 98

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 97

B2B Process Manufacturing Customers 97

Heinz Marketing

JANUARY 13, 2022

None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. If you are facing steep 2022 pipeline goals right now, for example, demand campaigns are going to be required to front-fill that pipeline.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 95

GTM Launch B2B Lead generation 95

Martech

OCTOBER 31, 2022

A look at IT and marketing data’s relationship. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Here’s how. Technology is developing exponentially. in 2021. .

Technology 106

Technology Technology Growth Government 106

SaaStr

MARCH 13, 2023

So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? I really liked this summary from CRO Jesse Gomez: Cold calling represents one piece of a comprehensive go to market. But I’m not the average tech buyer, and you probably aren’t either. The answer: a lot.

Cold Call 132

Cold Call GTM Appointment Represent 132

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders.

GTM 100

GTM Cold Call UX Price 100

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

GTM 119

GTM B2B Drivers/motivators Legal 119

SaaStr

MARCH 18, 2025

What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. For new categories, thorough market research is essential.

Growth 77

Growth Government Customers Healthcare 77

SaaStr

APRIL 10, 2025

Understanding Klaviyo’s Core Offering At its core, Klaviyo offers marketing automation and customer data software for B2C businesses. But its true innovation was solving a fundamental problem: B2C companies lacked the human touch of sales and customer service representatives that B2B companies enjoy.

E-commerce 71

E-commerce Customers B2C Strategize 71

SaaStr

MARCH 18, 2025

A Philadelphia native, Colin started his professional career as a Business Development Representative (BDR) 14 years ago and worked his way up to his current role as CRO. It’s an incredible look back on scaling and more: Colin Jones, first Chief Revenue Officer at Wiz. He now serves as President of Sublime Security.

GTM 76

GTM Pipeline Trust Price 76

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. The green bar represents net job arrivals, while the red bars represent net job departures. Why is this?

GTM 115

GTM Customers Non-Profits Growth 115

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 109

GTM Customers Non-Profits Growth 109