Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. To drive sales growth it’s more important than ever to understand how to build a successful sales team. More resources are used to pursue large clients. The following strategies can help.

B2B 263

B2B GTM Sales Clients 263

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 119

GTM Territory Networking B2B 119

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

GTM 140

GTM Drivers/motivators Legal Retail 140

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. They’re very different.

Growth 126

Growth GTM Product Consult 126

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 105

Growth GTM 105

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023. Blond explains that he’s spoken with executives who focus on big deals falling through to explain stagnating growth.

GTM 98

GTM Growth Referrals Quota 98

Sales Hacker

MARCH 13, 2023

The shift from “growth at all costs” to “profitable growth” has given rise to a new era of B2B sales. One where marketing and sales must work together – with the sole focus of creating and closing more pipeline.

Pipeline 96

Pipeline Closing GTM B2B 96

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 84

GTM Cross-sell X-functional Pipeline 84

SaaStr

AUGUST 19, 2023

We’re adding the final batches of Workshops and Braindates for 2023 SaaStr Annual!! The post 55+ New Workshops and Braindates for 2023 SaaStr Annual appeared first on SaaStr. Ok we are close!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

GTM 98

GTM Engineering Growth B2B 98

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. The Power of Customer Success: Driving Growth Through Customer Happiness with Asana, PagerDuty, Miro, and Sapphire Ventures CS has changed so much in the past 2 years.

GTM 98

GTM Growth Go To Market Conversion 98

SaaStr

JUNE 25, 2023

As we gear up for SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the years, that we can still learn from today. Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals.

Growth 96

Growth Product GTM Presentation 96

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well? Watch it here.

B2B 95

B2B GTM Cross-sell Trust 95

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 72

GTM Growth Profit margin Contract 72

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 90

GTM Up-sell Price Start-ups 90

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 98

Growth Product Cold Call Process 98

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Ecosystem-led growth is on the rise in 2024, opening up exciting opportunities for marketing. All aboard! Let’s get into it.

GTM 123

GTM Growth Campaign B2B 123

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. Alex Poulos (CMO at Crossbeam): “Efficient growth is reimagined. The challenge comes down to knowing when and how much.

Product 125

Product GTM Sales CRM 125

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 125

GTM UX Go To Market CRM 125

SaaStr

JANUARY 30, 2024

In some ways, NRR Zombies are outputs of the actions of 2023, especially for venture-backed startups. Here’s my core point: everyone sort of got a pass for this state in 2023. In fact, most of your team may need to go to get back to growth, ultimately. Everyone had to cut, cut, cut — and was told to cut, cut, cut. The good news?

GTM 120

GTM Finance Growth Gaming 120

SaaStr

JANUARY 12, 2024

The 2023 list below! So what were the best attended and most upvoted SaaStr Workshop Wednesdays ? The ones you actually just have to catch up? And sign up for FREE Workshop Wednesdays here. The Seven Things all Founders Should Know About Sales. The Seven Things all Founders Should Know About Sales. appeared first on SaaStr.

GTM 116

GTM B2B Up-sell Growth 116

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 121

GTM Niche CRM Account management 121

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 121

GTM Contract Represent CRM 121

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. Scaling Revenue in 2022: What’s the Same and What’s Different?

GTM 116

GTM Growth B2B Territory 116

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 108

Go To Market GTM Strategize Growth 108

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. Despite the growth, GenAI adoption is still low overall, with only 1.4%

GTM 115

GTM Sales Pipeline Growth 115

SaaStr

JANUARY 12, 2024

We still want to drive retention and growth and make money. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Even if you were sticky, people were cutting licenses and asking for a discount in the age of efficient growth. The world has changed.

Customers 129

Customers GTM Growth Clients 129

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales. Tune your GTM approach to relate to how modern buyers want to buy.

B2B 98

B2B Growth GTM CRM 98

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here. Lawyers, Doctors, Salespeople & Marketers.

GTM 120

GTM Launch Growth Networking 120

Hubspot

MARCH 7, 2023

A RevOps team can help align your sales, marketing, and customer success departments and keep each department accountable for driving revenue growth for your business, while identifying potential areas of friction in your business at-large. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 97

GTM Negotiate Pipeline Contract 97

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. How to build operational excellence into your organization at different stages of the growth curve.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. It’s much less taxing for employees.

Product 115

Product GTM Cross-sell Commission 115

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 93

GTM Launch B2B Lead generation 93

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 78

GTM Trust Cross-sell CRM 78

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City.

GTM 85

GTM Sales Launch Pipeline 85

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. It was a big milestone for the company and the markets as it had everything you want in a company going public: 39% annual revenue growth, 16% free cash margins, and 117% NRR. More on that here.

E-commerce 124

E-commerce Product Customers Niche 124