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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 130
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What is generative engine optimization (GEO)?

Search Engine Land

Incorporating technical terms: Showcasing expertise in niche queries. Sandbox SEO’s critique raised concerns about the study’s findings and noted the overlap between GEO and traditional SEO practices, challenging the uniqueness of GEO ( Sandbox SEO, 2023 ). Fluency otimization: Ensuring smooth and error-free text.

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5 Interesting Learnings From Bill at $1.2 Billion in ARR

SaaStr

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. Billion ARR in 2023. Yes, 48% at $1.2 Billion in ARR. And Far Bigger.

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7 emerging skills every SEO must master in 2023

Search Engine Land

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. With its help, you can plan a silo structure for a website in any niche with a few clicks.

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The Most Important SaaS Metrics In 2023 with monday.com CEOs and Co-Founders Eran Zinman and Roy Mann, and SaaStr Founder Jason Lemkin

SaaStr

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. As we transition from the exuberance of 2021 into 2023, marketers have become super short-term focused. You can still measure something in the funnel. The takeaway?

Finance 98
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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. But locking in on a role you can secure and grow in can be tough.

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5 Interesting Learnings from Jamf at $500 Million in ARR

SaaStr

JAMF: pic.twitter.com/99ZoDn85YO — Jason Be Kind Lemkin  (@jasonlk) January 29, 2023 5 Interesting Learnings: #1. Move to Apple and iOS turbocharges growth. Expanding its product offerings into security has been critical to the Jamf growth engine. How about just $2.35B in today’s world. Jamf’s star also rose: #4.

Niche 115