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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

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7 emerging skills every SEO must master in 2023

Search Engine Land

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. With its help, you can plan a silo structure for a website in any niche with a few clicks.

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5 Interesting Learnings From Bill at $1.2 Billion in ARR

SaaStr

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. Billion ARR in 2023. Yes, 48% at $1.2 Billion in ARR. And Far Bigger.

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. But locking in on a role you can secure and grow in can be tough.

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Modern link building starter guide

Search Engine Land

Keep reading to establish a foundation for your professional growth in building links from highly reputable and trusted websites. Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.”

Niche 127
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!)

CTR 142
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Dear SaaStr: What Are The Biggest Problems You Face as a Startup Founder?

SaaStr

You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one.

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