Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility.

B2B 131

B2B X-functional Cross-sell B2C 131

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Top categories. Electronics: $17.7 billion in sales for Nov. 1-24, up 11.4% The numbers back this up.

Sports 120

Sports Retail Start-ups Up-sell 120

SaaStr

NOVEMBER 13, 2024

It was the only SaaS IPO on 2023. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. Just not as quickly as overall revenue growth. #4. But SMBs in the middle have become more cost and price-sensitive. #10.

Cross-sell 122

Cross-sell Growth Price Up-sell 122

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. In the AI era, this might be the new playbook for sustainable SaaS growth.

Meeting 96

Meeting Price Strategize Growth 96

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

SaaStr

JANUARY 12, 2024

” — mostly from folks who had a tougher 2023. 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. The average public SaaS company saw it’s stock price up 40%.

Cross-sell 128

Cross-sell Growth Up-sell Price 128

SaaStr

JULY 18, 2022

Gartner: businesses will spend $100,000,000,000 more on software in 2023 than 2022. Yes, $100B more in 2023. in 2023, up from 9.6% That means $100 Billion more software spend in 2023 than 2022. growth in 2021 and expected growth of 22.1% So far at least — 2023 still looks good.

Growth 138

Growth Price 138

SaaStr

DECEMBER 11, 2023

So there’s a perhaps obvious conversation everyone should be having, but isn’t: “Look, in 2023 we basically hid inside our existing customer base. We pushed through record price increases. And we saw even folks like Slack that had never done a true price increase do one for the first time. We made it harder to cancel.

Gaming 130

Gaming Price Growth Contact 130

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. What’s stopping brands from scalable ecommerce growth?

Retail 86

Retail Click Through Rate Promote Growth 86

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Salesforce is predicting 2% growth, both globally and for the United States. billion global shoppers across more than 64 countries.

Retail 66

Retail Price Promote Growth 66

SaaStr

SEPTEMBER 3, 2023

If your customers love and trust you, they buy more from you More products, more seats, bigger editions, more use cases Seen this in every single SaaS company I've ever worked with Few do everything they could here — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 27, 2023 In simpler times, this thinking is a positive. We forced it.

Customers 119

Customers Price Contract Growth 119

SaaStr

DECEMBER 29, 2022

But 2023 is so … unique. So with that … here are Your Top 10 New Year’s SaaS Resolutions for 2023: #1. This is so much more important in 2023. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%.

E-commerce 119

E-commerce Healthcare Promote Launch 119

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care. LinkedIn ad revenue.

Price 117

Price Campaign B2B Engineering 117

Veloxy

OCTOBER 24, 2022

Use our “Sales Growth Tech Request” Email Template. PandaDoc has four pricing levels. Relayto has scalable pricing options for all sized sales teams, including custom packages for enterprise companies. In short, this means that users of the software experience high adoption and ROI. Mindtickle.

Quota 147

Quota Contract Account management Price 147

Gong.io

FEBRUARY 23, 2023

(it’s well worth 8 minutes of your time) Handle pricing conversations with confidence As you might expect (and are probably already experiencing yourself) the past 6 months have made buyers more price-sensitive, to say the least. Handling pricing with confidence will be critical to a seller’s success this year.

Closing 121

Closing Price Finance Negotiate 121

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 128

Growth Pharmaceutical B2C Construction 128

Search Engine Land

APRIL 24, 2024

Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increased by 13%, a big jump from the 6% year-on-year increase in CPC of Q4 2023. Google search advertising spend in the U.S. CPC increase.

Growth 104

Growth Retail Campaign Represent 104

SaaStr

SEPTEMBER 20, 2023

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. There’s been a pivot from growth at all costs to driving profitability. It’s still in favor of growth, but it’s more balanced today.

Growth 124

Growth Negotiate Finance Contract 124

SaaStr

MAY 25, 2023

So ChartMogul pulled together some nice data and statistics across its 2,100 SaaS customers and users for its 2023 Benchmarks report here. The crazy growth of the 2020-2021 period peaked in Q1’21, and then just started falling right after that. 100% growth from $1m-$30m or so ARR is sort of the bar for venture funding.

Growth 98

Growth Price Customers 98

Sales Hacker

JANUARY 12, 2023

Multiply, add, and subtract your way into a dreamy 2023. The good people at Sales Hacker were kind enough to let me share some of the more interesting points I learned from the contributors along the way, with the goal of helping you find a few unconventional practices to borrow for your 2023. Popcorn pricing”.

Negotiate 115

Negotiate Price Sales Up-sell 115

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 119

GTM Territory Networking B2B 119

SaaStr

OCTOBER 16, 2024

For the first time, Salesforce has fallen to single-digit growth, while MongoDB recently announced they’re seeing more pressure on workflows. Everyone is going to have a pricing page, check the box, function app, and feature parity on everything that is AI and B2B, everyone. You don’t get a pass on growth for efficiency.

B2B 128

B2B Legal Cross-sell Growth 128

SaaStr

JANUARY 31, 2023

So Zoom and Shopify are the latest SaaS leaders to do price increases — albeit very differently. Although it’s more impactful than it sounds, because that’s an almost 7% price increase. The SMB segment of Zoom has stopped growing, so going from ~0% growth to 7% growth actually might end up being huge.

Price 111

Price Growth Customers Product 111

Sales Hacker

NOVEMBER 29, 2024

Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Our commercial negotiators use the pricing insights from our database to then go and negotiate on our client’s behalf. Grab tickets here. appeared first on SaaStr.

Negotiate 110

Negotiate Contract Price Strategize 110

SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Price 98

Price Cross-sell Gaming Follow-up 98

SaaStr

DECEMBER 29, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At Maxio , we help B2B SaaS companies unlock their next stage of growth. The post Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

Contact 110

Contact Inside sales B2B CRM 110

Martech

FEBRUARY 29, 2024

In its Q4 2023 earnings call, Salesforce yesterday reported $1.45 billion in revenue for the last quarter of 2023. The increases were driven by huge growth in its data cloud segment. His example was a recent case in which a Canada Air customer won a settlement because a company chatbot made up a non-existent low ticket price.

Growth 108

Growth Non-Profits Customer Relationship Management Relationship Management 108

SaaStr

DECEMBER 22, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Deliver a better buyer experience by combining content, price quotes, e-sign, and sales transactions into a single, mobile-friendly webpage. appeared first on SaaStr.

Government 22

Government Healthcare Pipeline B2B 22

SaaStr

JANUARY 19, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! in SaaS purchases across 1,300+ suppliers, the Vendr SaaS buying platform enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price.

Growth 105

Growth Launch Price Clients 105

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Raising prices and making threats at renewals helped a bit in 2023. The post Product-Led Growth Is Great. Or at least, they hoped so. A magic cure for sales costs that are just too high.

Product 128

Product Growth B2C Contract 128

Search Engine Land

NOVEMBER 2, 2023

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Earlier this year, Semrush said it expected to break even or show a profit for 2023, after losing $33.8 Earlier this year, Semrush said it expected to break even or show a profit for 2023, after losing $33.8

Growth 88

Growth Customers Price Engineering 88

SaaStr

JULY 27, 2023

Founders of 2023 ask themselves, “What does it take to raise money right now in this uncertain market environment?” 2023 is a bit more cautious and awkward. You can see how the market builds up until Q4 of 2021 with almost $63B of cash raised, and then fell to around $43B raised in Q1 of 2022 and $10B in Q1 of 2023.

Growth 97

Growth Price Start-ups Relationship building 97

SaaStr

JULY 24, 2023

Instead of looking at those who are struggling, let’s take a look at the epic growth story of MongoDB, a company crushing it in 2023. in ARR, 29% overall growth, and is worth $29B. 1 — 2022 Saw A Slowdown In Usage Growth, But 2023 Saw A Potential Bounce Back. 1M+ and bigger customers fuel MongoDB’s growth.

Growth 98

Growth Gaming Price Closing 98

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. In the U.S.

Retail 63

Retail Promote Price Follow-up 63

Sales Hacker

SEPTEMBER 18, 2024

The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Subscribe now Sales role growth Sales roles were broken out by seniority and accompanying title variations. to 2 years). Details below – let’s get into it. to 3 years.

GTM 123

GTM Sales Growth Represent 123

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023.

Price 119

Price Contract CRM Engineering 119