Martech

JULY 19, 2024

The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Businesses are born, then they reach the point in their growth where they need a CRM. Free users are upgrading to starter products. SMB products are growing.

Cross-sell 112

Cross-sell Growth CRM Up-sell 112

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1 Processing.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 113

Retail Represent Growth Price 113

SaaStr

NOVEMBER 13, 2024

It was the only SaaS IPO on 2023. 54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. Just not as quickly as overall revenue growth. #4. So the latest SaaS leader to cross $1B ARR is Klaviyo. The only one!

Cross-sell 119

Cross-sell Growth Price Up-sell 119

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. billion in online sales.

Sports 121

Sports Retail Start-ups Up-sell 121

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. It will make your product better and easier to use, if nothing else. But with everyone discussing PLG, there just isn’t enough discussion in B2B of Product-Led Retention. Or at least, they hoped so.

Product 126

Product Growth B2C B2B 126

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. In 2023, global spending on push notifications reached $2.67 Push notifications are versatile and can be applied to different types of projects. For example: News portals can use push notifications to inform about the latest updates.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

Retail 86

Retail Click Through Rate Promote Growth 86

SaaStr

OCTOBER 16, 2024

Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. For the first time, Salesforce has fallen to single-digit growth, while MongoDB recently announced they’re seeing more pressure on workflows. 2: The product has to be better for it. The bar has gone up, and it’s not just in AI.

B2B 126

B2B Legal Cross-sell Growth 126

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. This project aims to save $100 million in electricity costs in its first 10 years.

Territory 112

Territory Transportation Electricity Government 112

SaaStr

MARCH 25, 2025

Every meeting creates multiple potential new users because: Meeting notes are valuable to all attendees Sharing is a core part of the workflow Each share exposes new potential users to the product New users bring it to their own meetings This created a viral coefficient that drove growth with minimal marketing spend.

Meeting 94

Meeting Price Strategize Growth 94

SaaStr

FEBRUARY 9, 2025

Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023. Prior to founding Klaviyo, Andrew worked in software engineering and product development, bringing a deep technical understanding to the marketing automation space. The lesson?

E-commerce 95

E-commerce SQL Retail Click Through Rate 95

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The developers they hire into CS are engaging as peers with customers and people using the product. That mindset was very much a part of how they built out the CS org.

Growth 123

Growth GTM Product Consult 123

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

B2B 141

B2B Campaign Technology Technology 141

Force Management

JANUARY 4, 2024

2023 was a great year for the Revenue Builders Podcast. Our hosts John Kaplan and John McMahon welcomed over 50 guests whose conversations covered topics like product-led growth, selling to champions and C-level decision-makers, growing your personal sales career and making great sales hires.

Follow-up 124

Follow-up Up-sell Growth Conversion 124

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 108

Growth E-commerce Profit margin Strategize 108

SaaStr

DECEMBER 29, 2022

But 2023 is so … unique. So with that … here are Your Top 10 New Year’s SaaS Resolutions for 2023: #1. Of Product. This is so much more important in 2023. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Go Hire That Missing VP!

E-commerce 115

E-commerce Healthcare Promote Launch 115

SaaStr

SEPTEMBER 20, 2023

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. There’s been a pivot from growth at all costs to driving profitability. It’s still in favor of growth, but it’s more balanced today.

Growth 121

Growth Negotiate Finance Contract 121

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 129

Growth Pharmaceutical B2C Construction 129

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Email: Business email address Sign me up!

Retail 66

Retail Price Promote Growth 66

SaaStr

SEPTEMBER 3, 2023

If your customers love and trust you, they buy more from you More products, more seats, bigger editions, more use cases Seen this in every single SaaS company I've ever worked with Few do everything they could here — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 27, 2023 In simpler times, this thinking is a positive.

Customers 115

Customers Price Contract Growth 115

Sales Pop!

MARCH 30, 2023

Best Real Estate Crowdfunding Platforms: The Top 4 Fundrise Fundrise is a popular real estate crowdfunding platform that offers investment portfolios for both income and growth investors. They manage over $4 billion worth of real estate as of January 2023, and boast total investor distributions of over $224 million.

Real Estate 130

Real Estate Non-Profits Represent Launch 130

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Veloxy

OCTOBER 24, 2022

Use our “Sales Growth Tech Request” Email Template. It’s an easy-to-use notepad that organizes and displays your Salesforce data in the most efficient and productive way possible. If you want to improve productivity and efficiency for your account management team, you only need to pay $39 per month. Mindtickle.

Quota 147

Quota Contract Account management Price 147

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 131

Retail Niche Objectives and Key Results Technology 131

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back. But so what?

Legal 92

Legal Contract B2B Growth 92

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Users are now starting their searches on AI platforms for information, product research and purchases. Analyze their strategies to uncover strengths, weaknesses and growth opportunities.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 115

GTM Territory Networking B2B 115

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! The Most Popular 2023 Annual Braindates So Far: #1. See you at Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! That now you can have IRL! Sep 6-8 in SF Bay!!

Strategize 108

Strategize Growth Conversion Product 108

Sales Hacker

JANUARY 12, 2023

Multiply, add, and subtract your way into a dreamy 2023. The good people at Sales Hacker were kind enough to let me share some of the more interesting points I learned from the contributors along the way, with the goal of helping you find a few unconventional practices to borrow for your 2023. Ditch the product deck.

Negotiate 115

Negotiate Price Sales Up-sell 115

Veloxy

JUNE 22, 2023

Short Summary Craft an effective sales messaging strategy for 2023 by understanding target audience, establishing value propositions and aligning sales & marketing efforts. An effective messaging framework should also illustrate the transformation process that potential customers can undergo with the help of your product or service.

Objectives and Key Results 130

Objectives and Key Results Sales Drivers/motivators Technique 130

Veloxy

SEPTEMBER 7, 2022

Bureau of Labor Statistics reports that the demand for Sales Operations and Research Analysts has spurred a 25% job growth rate —over three times the national average. The product is the CLV. The post The 10 Essential KPIs for Sales Operations in 2023 appeared first on Veloxy. Methods are open-ended. Customer Churn Rate.

Represent 147

Represent Pipeline Lead generation Sales 147

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. Feeling that AI FOMO? You’re not alone.

GTM 112

GTM Real Estate Represent Territory 112

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Government 108

Government Technology Technology B2C 108