Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. million in 2005. Give it a try.

Entertainment 110

Entertainment Price Gaming Campaign 110

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

SaaStr

FEBRUARY 9, 2025

Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023. Most importantly, they’ve proven that word-of-mouth growth driven by product excellence can build a more sustainable business than traditional enterprise sales approaches.

E-commerce 97

E-commerce SQL Retail Click Through Rate 97

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 111

Growth E-commerce Profit margin Strategize 111

SaaStr

JANUARY 9, 2023

The Strategic Retreat actually usually works really well in the short term. It’s just your growth rapidly decays, usually in just one quarter. — Jason Be Kind Lemkin  (@jasonlk) January 6, 2023. Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. So what do you do?

Strategize 133

Strategize Territory Referrals Quota 133

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Engineering 115

Engineering B2B Pipeline Strategize 115

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Sandbox SEO’s critique raised concerns about the study’s findings and noted the overlap between GEO and traditional SEO practices, challenging the uniqueness of GEO ( Sandbox SEO, 2023 ).

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. In 2023 alone, generative AI startups raised $21.8 It will be necessary to do the following. billion across 426 deals, according to CB Insights.

Government 107

Government Technology Technology B2C 107

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! The Most Popular 2023 Annual Braindates So Far: #1. See you at Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! That now you can have IRL! Sep 6-8 in SF Bay!!

Strategize 111

Strategize Growth Conversion Product 111

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. First up: Email Marketing. Get MarTech!

Campaign 106

Campaign Strategize Conversion Growth 106

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 110

Negotiate Contract Price Strategize 110

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profits 123

Non-Profits Drivers/motivators Strategize Launch 123

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner.

Strategize 106

Strategize Objectives and Key Results Campaign Promote 106

Gong.io

FEBRUARY 23, 2023

With budgets tightening and increased scrutiny on purchases from finance, it is critical that reps master pricing discussions in order to be successful in 2023. Growth is optional.” There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical? The road ahead To quote John C.

Closing 121

Closing Price Finance Negotiate 121

SaaStr

OCTOBER 13, 2022

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Our best-in-class app tools, automation, dashboards and reporting help you drive strategic customer conversations, boost productivity and scale effectively.

CRM 104

CRM Growth Strategize Presentation 104

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. It should be a strategic asset directly tied to your business objectives. Integrate key performance indicators that align with your company’s growth targets so your team sees how their everyday activities contribute to the larger mission.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Highspot

MARCH 24, 2023

Financial services firms need to be able to organize and quickly pivot around new strategic initiatives and plans such as mergers and acquisitions, reorganizations, and other changes to corporate structures. With that as a backdrop, we’re seeing some common themes in 2023.

Service 93

Service Strategize Clients Technology 93

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. The post 10 Best AI Sales Tools for 2023 to Maximize Your Revenue appeared first on Veloxy.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

SaaStr

DECEMBER 15, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Engineering 19

Engineering Strategize Technology Technology 19

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. Watch it here.

B2B 95

B2B GTM Cross-sell Trust 95

SaaStr

JULY 27, 2023

Founders of 2023 ask themselves, “What does it take to raise money right now in this uncertain market environment?” 2023 is a bit more cautious and awkward. You can see how the market builds up until Q4 of 2021 with almost $63B of cash raised, and then fell to around $43B raised in Q1 of 2022 and $10B in Q1 of 2023.

Growth 97

Growth Price Start-ups Relationship building 97

Sales Hacker

SEPTEMBER 18, 2024

The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Subscribe now Sales role growth Sales roles were broken out by seniority and accompanying title variations. to 2 years). Details below – let’s get into it. to 3 years.

GTM 123

GTM Sales Growth Represent 123

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. They did it with GA4 and they’ll do it with something else next.” I fully expect Google to continue their efforts.”

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 73

GTM Growth Profit margin Contract 73

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. Keyword enhancement.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Forget flashy ads and vanity metrics. His philosophy?

Growth 93

Growth Customers Referrals SQL 93

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 112

B2C Drivers/motivators Technology Technology 112

Search Engine Land

FEBRUARY 16, 2024

billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. Services sector.

Retail 111

Retail Growth Strategize Service 111

Hubspot

JANUARY 14, 2025

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. This involves conducting thorough market research to understand trends such as population growth, employment rates, and local infrastructure developments that can impact property values.

Real Estate 64

Real Estate Non-Profits Strategic planning Education 64

Search Engine Land

SEPTEMBER 5, 2023

This is live data for June 2023, for informational non-branded keywords. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. In our sample of 23 websites, some actually experience traffic growth in SGE.

CTR 142

CTR Technique Strategize Niche 142

SaaStr

JULY 13, 2023

Q: What Does It Take To Write A Great Cold Email In 2023? One audience member shared how they raised a series B before growth stalled out. The goal of these functions has been corrupted from when capital was free in 2021, and it was ok then if previously efficient functions only enabled faster growth.

X-functional 96

X-functional Closing Growth Contract 96

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition. Despite discussions of outside sales dying, field sales are far from obsolete. To maximize success, steer clear of certain pitfalls.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279