Remove 2023 Remove Growth Remove Strategize
article thumbnail

How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. and the U.S.

article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Strategic Marketing Moves That Promote Efficient Growth

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Experts have slashed their former growth projections for 2023. After that, it’s all centered on strategic implementation. That way, when it’s time to scale, you’re confident it’s going to fuel efficient growth.

article thumbnail

Search Engine Land Awards 2023: And the winners are…

Search Engine Land

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

article thumbnail

Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

article thumbnail

2023 in review: Our 10 top articles on email

Martech

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. First up: Email Marketing. Get MarTech!

Campaign 109
article thumbnail

How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth.