Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Why we care.

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Technology Technology Represent Drivers/motivators 126

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 134

Retail Niche Objectives and Key Results Technology 134

Martech

NOVEMBER 14, 2024

Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption.

Growth 130

Growth Technology Technology Follow-up 130

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Engineering 115

Engineering B2B Pipeline Strategize 115

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Enhance customer experience, improve efficiency and drive growth. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Today: marketing automation. Get MarTech! In your inbox.

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B2B Campaign Technology Technology 120

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 98

Objectives and Key Results Technology Technology Contract 98

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . in 2023, according to the report. Spending increased 20.9% in 2022 and 12.4%

Growth 112

Growth B2C B2B Technology 112

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% Unfortunately, the report expects worse numbers for 2023. Having near 11% growth and all those impediments? IAB’s CEO David Cohen expects 2023’s number to be lower. Display shows growth. last year with a total of $209.7 Why we care. A troubling trend.

Growth 112

Growth Technology Technology Start-ups 112

Veloxy

DECEMBER 14, 2022

In that same report, Salesforce found that companies were planning to invest in sales technology and other initiatives that would help their reps spend more time on the activities that generate revenue. And yet, with the investment of new sales technology, somehow teams overlooked the need to eliminate this form of non-selling activity.

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Quota Sell CRM Contact 246

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. There’s so much we don’t know about what will happen in the next 12 months.

Retail 112

Retail Campaign Clients Drivers/motivators 112

Veloxy

MARCH 7, 2022

Then February 8 marked a new apex for Veloxy’s growth and customer recognition. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that salespeople need to reach their potential. Earning Top 50 Recognition.

Sales 217

Sales Trust Growth Technology 217

Gong.io

FEBRUARY 23, 2023

For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. Growth is optional.” There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical? Watch On-Demand Now.

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Closing Price Finance Negotiate 121

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

Technology 101

Technology Technology Gaming Entertainment 101

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 115

Growth B2B Launch Follow-up 115

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

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Service Strategize Clients Technology 93

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 83

Growth E-commerce Profit margin Strategize 83

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 117

B2C Drivers/motivators Growth Technology 117

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology.

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Promote Technology Technology Growth 98

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. The post HubSpot’s September 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

Legal 122

Legal Contact Territory Prospecting 122

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 94

GTM Territory Networking B2B 94

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools for Customer Relationship Management (CRM) Managing customer relationships effectively is key to driving revenue and growth. The post 10 Best AI Sales Tools for 2023 to Maximize Your Revenue appeared first on Veloxy.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Meanwhile, CMOs are clearly prioritizing media spend as they seek to drive revenue growth.” Martech is now getting 23.8% It went from 25.6% in 2024. “The

Technology 122

Technology Technology Growth Prospecting 122

Martech

MARCH 28, 2023

Account Discovery Dashboard, now with AI Account Discovery Dashboard now uses artificial intelligence with Einstein’s Discovery, which will help your business improve sales prospects and identify new growth opportunities. The post Salesforce spring 2023 release: The business executive’s guide, part 2 appeared first on MarTech.

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Click Through Rate Promote Campaign CRM 108

SaaStr

DECEMBER 22, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. B2B companies are struggling with driving predictable growth, a combination of pipeline generation and pipeline conversion. Workato is the leading Enterprise Automation Platform.

Government 17

Government Healthcare Pipeline B2B 17

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. The 2023 MarTech Replacement Survey is here. Take the 2023 MarTech Replacement Survey appeared first on MarTech. Have you been consolidating your existing stack?

Gambling 98

Gambling Growth Closing Process 98

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1 Processing.

Campaign 126

Campaign Launch Growth Strategize 126

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Highspot

JUNE 27, 2023

With more than 20 years of experience driving profitable, predictable growth for some of the world’s most notable SaaS companies, Younger will be responsible for driving revenue growth, customer satisfaction, and operational excellence across the go-to-market organization.

Appointment 96

Appointment Growth Pipeline B2B 96

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 116

Territory Transportation Electricity Government 116

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

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Negotiate Contract Price Strategize 80

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary.

Growth 101

Growth GTM Product Consult 101

Martech

APRIL 12, 2024

billion in 2023 to $7.91 BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. billion in 2028.

Customers 117

Customers B2C Healthcare Retail 117

SaaStr

NOVEMBER 17, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. The post Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023! appeared first on SaaStr.

Real Estate 88

Real Estate Pipeline Service Contact 88

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Discover what tactics are driving growth and where peers are investing this year.

Technology 114

Technology Technology Growth B2B 114

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory. But that may not be the case.

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Contract Technology Technology Clients 117

Tibor Shanto

JANUARY 31, 2022

Given the unique opportunities presented by 2022 and 2023, this is one episode you’ll want to relisten to over and over. In this role, Mr. Rosenberg develops research and advises customers on the strategy, people, process, technology, and tactics across their sales and marketing that are required to drive repeatable, scalable growth.

Consult 144

Consult Presentation Technology Technology 144

SaaStr

APRIL 13, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. DemandScience is a leader in global buyer intelligence, accelerating demand generation for the world’s largest software, technology and B2B companies.

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Commission B2B CRM Technology 77