Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 110

Territory Transportation Electricity Government 110

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Be prepared to answer common questions about the technology, financing options, and the installation process. Are you interested in a career in solar sales? of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Launch 110

Launch B2B Campaign Follow-up 110

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.

B2B 141

B2B Campaign Technology Technology 141

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 107

Government Technology Technology B2C 107

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. What’s stopping brands from scalable ecommerce growth?

Retail 86

Retail Click Through Rate Promote Growth 86

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Why we care.

Technology 120

Technology Technology Represent Drivers/motivators 120

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 111

Growth E-commerce Profit margin Strategize 111

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 130

Retail Niche Objectives and Key Results Technology 130

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 119

GTM Territory Networking B2B 119

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Engineering 115

Engineering B2B Pipeline Strategize 115

SaaStr

FEBRUARY 21, 2025

Early Career Before founding Procore, Couremanche worked in both the construction and technology sectors. This dual experience gave him unique insight into how technology could transform traditional construction management practices. million, demonstrating the market’s confidence in construction technology solutions.

Construction 97

Construction Education Technology Technology 97

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. billion global shoppers across more than 64 countries.

Retail 66

Retail Price Promote Growth 66

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 98

Objectives and Key Results Technology Technology Contract 98

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Enhance customer experience, improve efficiency and drive growth. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Today: marketing automation. Get MarTech! In your inbox.

B2B 115

B2B Campaign Technology Technology 115

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 110

Negotiate Contract Price Strategize 110

Veloxy

DECEMBER 14, 2022

In that same report, Salesforce found that companies were planning to invest in sales technology and other initiatives that would help their reps spend more time on the activities that generate revenue. And yet, with the investment of new sales technology, somehow teams overlooked the need to eliminate this form of non-selling activity.

Quota 246

Quota Sell CRM Contact 246

SaaStr

DECEMBER 22, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. B2B companies are struggling with driving predictable growth, a combination of pipeline generation and pipeline conversion. Workato is the leading Enterprise Automation Platform.

Government 22

Government Healthcare Pipeline B2B 22

Veloxy

MARCH 7, 2022

Then February 8 marked a new apex for Veloxy’s growth and customer recognition. Operating a software marketplace used by more than 60 million software buyers annually, G2 is the definitive online destination to discover, review and manage the technology that salespeople need to reach their potential. Earning Top 50 Recognition.

Sales 217

Sales Trust Growth Technology 217

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . in 2023, according to the report. Spending increased 20.9% in 2022 and 12.4%

Growth 108

Growth B2C B2B Technology 108

Martech

APRIL 14, 2023

Digital advertising revenue growth slowed to 10.8% Unfortunately, the report expects worse numbers for 2023. Having near 11% growth and all those impediments? IAB’s CEO David Cohen expects 2023’s number to be lower. Display shows growth. last year with a total of $209.7 Why we care. A troubling trend.

Growth 108

Growth Technology Technology Start-ups 108

Gong.io

FEBRUARY 23, 2023

For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. Growth is optional.” There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical? Watch On-Demand Now.

Closing 121

Closing Price Finance Negotiate 121

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

Technology 101

Technology Technology Gaming Entertainment 101

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. There’s so much we don’t know about what will happen in the next 12 months.

Retail 108

Retail Campaign Clients Drivers/motivators 108

SaaStr

APRIL 13, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. DemandScience is a leader in global buyer intelligence, accelerating demand generation for the world’s largest software, technology and B2B companies.

Commission 105

Commission B2B CRM Technology 105

Martech

JULY 26, 2024

“Google has to manage expectations and there is simply too much uncertainty from regulatory bodies and the technology itself to set a firm date on cookie deprecation. Mixed feelings/need for adaptation John Gbemileke Adeoti , growth marketing lead, Expedier, said the news was both annoying and a relief.

Non-Profits 123

Non-Profits Drivers/motivators Strategize Launch 123

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 110

Growth B2B Launch Follow-up 110

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology.

Promote 98

Promote Technology Technology Growth 98

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary.

Growth 126

Growth GTM Product Consult 126

SaaStr

JUNE 1, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! We have created a special cloud offering for startups and scale-up companies designed to provide the tools to help the businesses of tomorrow reach your maximum growth potential.

Pipeline 98

Pipeline Growth Trust Technology 98

SaaStr

MAY 26, 2023

And make sure you have your team’s tickets to SaaStr Europa 2023 — you can’t meet the VCs if you’re not attending. We’ll see you soon at SaaStr Europa 2023! The post 125+ VC Funds and 250+ VCs Are Coming to SaaStr Europa 2023 to Meet You!! Then get ready to network! appeared first on SaaStr.

Meeting 98

Meeting Pitch Growth Networking 98

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools for Customer Relationship Management (CRM) Managing customer relationships effectively is key to driving revenue and growth. The post 10 Best AI Sales Tools for 2023 to Maximize Your Revenue appeared first on Veloxy.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

SaaStr

DECEMBER 15, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Engineering 19

Engineering Strategize Technology Technology 19

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Mercury is a financial technology company, not a bank. The post Thanks to Mercury, Rattle, Remote, Trustero, and Vention for Sponsoring SaaStr Annual 2023!

Contract 97

Contract Engineering Trust Technique 97