SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Incentives for multi-year contracts are another tactic.

GTM 67

GTM Growth Profit margin Contract 67

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. Watch it here.

B2B 70

B2B GTM Cross-sell Trust 70

Martech

DECEMBER 26, 2023

Click here to take the survey Using AI to pre-screen experience as content surges One of the promises made in 2023 by the rise of generative AI is the ability to scale content. The customer will have a stronger voice in the boardroom thanks to the power of AI,” said Cynthia Sener, President GTM at brand intelligence company Chatmeter. “AI

Customers 145

Customers Retail GTM B2B 145

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 95

GTM Growth B2B Territory 95

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

GTM 59

GTM Appointment Sales Strategize 59

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 80

GTM Launch B2B Lead generation 80

SaaStr

JANUARY 12, 2024

Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. So e ven if you had a hard 2023, there’s magic in this chart. Prediction #2: Vendor Consolidation Continues In 2023, there was a lot of focus on fewer vendors. From 2022 to 2023, it grew 0%.

Customers 97

Customers GTM Growth Clients 97

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Simplify everything.

Product 90

Product GTM Cross-sell Commission 90

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 95

GTM Customers Non-Profits Growth 95

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. There’s a clear dip in Q1 2023 with substantial negative net departures.

GTM 106

GTM Sales Growth Represent 106

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 105

Product GTM Sales CRM 105

Salesforce

DECEMBER 2, 2022

Get set for success in 2023. Head of GTM, GTM Buddy. Now is the time to start setting up for a big Q1 and 2023. Have a daily or weekly contest with yourself to connect with both buyers and strategic referrers. We share what they had to say below. Download the report. Make the most of your automation tools.

Closing 98

Closing GTM Quota Pipeline 98

G2

NOVEMBER 20, 2023

Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. In 2023, the US car manufacturing market was worth $104.1 2% of the US working-age population will be employed in the automotive sector in 2023. 48,000 is the average cost of a new car in 2023.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 89

GTM Customers Non-Profits Growth 89