Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 111

Go To Market GTM Strategize Growth 111

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well? Watch it here.

B2B 70

B2B GTM Cross-sell Trust 70

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. See the difference?

GTM 96

GTM Niche CRM Account management 96

SaaStr

MAY 25, 2024

The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. The Technology Side of Things Now, let’s look at this from the technology side. They’ll be a great asset as you model GTM motions. They have to make developers successful.

Growth 101

Growth GTM Product Consult 101

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful.

Customers 145

Customers Retail GTM B2B 145

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. She adds, "And then you can say, 'Okay, do I have the technology in my stack that can help with my biggest gaps? '

SQL 85

SQL GTM Pipeline Technology 85

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps.

GTM 97

GTM Sales Pipeline Growth 97

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. 1: Shorten research and planning cycles Marketers are using AI to quickly compile market trends and data required for GTM planning and execution.

GTM 102

GTM B2B Represent Education 102

Martech

JUNE 25, 2024

According to research from GTM Partners, 86% of B2B companies are using an outbound strategy, which it defines more broadly as a combination of account-based marketing (ABM) and selling, and the use of content hubs and SDRs. The list could be based on revenue, employee headcount, installed technologies or other attributes.

GTM 105

GTM Contact B2B Technology 105

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical? Are they simply ‘the lucky ones’? with great economics.

GTM 95

GTM Contract Represent CRM 95

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 96

GTM Launch Growth Networking 96

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales. Technological AI and automation advancements. Digitalization of the buying and selling process.

B2B 85

B2B Growth GTM CRM 85

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 95

GTM Growth B2B Territory 95

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. If you’re considering enablement technology as part of your 2024 strategy, we’d love to hear from you.

GTM 59

GTM Appointment Sales Strategize 59

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 77

GTM Negotiate Pipeline Contract 77

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

Customers 64

Customers GTM Account management Government 64

ConversionXL

JULY 28, 2021

By 2023, Google plans to do the same. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Here’s how to set up a GA4 Event tag in GTM: Click Tags and then New. Demographics and Technology. As a result, third-party cookies are being phased out. Image source ).

GTM 146

GTM Follow-up Technique Campaign 146

SaaStr

APRIL 12, 2023

Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.

Legal 69

Legal GTM Territory Gaming 69

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Concurrent brand investments are going to help you increase impact, conversion and pipeline efficiency into the second half of the year and into 2023. Change across customer-facing teams.

B2B 129

B2B Objectives and Key Results Campaign Cross-sell 129

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it?

Customers 73

Customers Quota GTM B2B 73

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Now, if you want to hear them plus 25+ additional perspectives, pop in your headphones for the last podcast episode of 2023!

GTM 78

GTM Cold Call UX Price 78

Sales Hacker

DECEMBER 6, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This can be seen from hiring trends and also industry prominence.

GTM 95

GTM Customers Non-Profits Growth 95

SaaStr

MAY 22, 2023

The post The Final Speaker List for 2023 SaaStr Europa in London 6-7 June is LIVE!! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! See you there! appeared first on SaaStr.

GTM 82

GTM Growth Consult Engineering 82

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. There’s a clear dip in Q1 2023 with substantial negative net departures.

GTM 106

GTM Sales Growth Represent 106

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 95

GTM Real Estate Represent Territory 95

G2

NOVEMBER 20, 2023

Hubs G2 Vendor Resource Hub Technology Glossary Guides Best Free Software OOO Message Templates Request for Proposal (RFP) Template Content Creation Guide How to Make Reviews Actionable Subscribe and never miss a post. In 2023, the US car manufacturing market was worth $104.1 48,000 is the average cost of a new car in 2023.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52

Sales Hacker

DECEMBER 6, 2024

The State of GTM Jobs: Customer Success At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and importance. This is the second part of our State of GTM Jobs series (read Part 1 about Sales on GTMnow or Substack ).

GTM 89

GTM Customers Non-Profits Growth 89