SaaStr

FEBRUARY 20, 2021

A niche, a segment, and hoping to grow into something larger. Or too niche. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. You know the comps and the notional market, but not yet the real market; or. Kill yourself to get to $2m in ARR, and the going still seems tough?

Niche 136

Niche Launch Networking Product 136

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. In February 2023, CNET received even more criticism because factually incorrect sentences started to emerge.

A/B testing 122

A/B testing Click Through Rate Real Estate Niche 122

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. My guess is that it will be many months after launch before we get data on SGE in Google Search Console.

CTR 132

CTR Electricity Real Estate Angle 132

SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. The Power of Building an Ecosystem When Klaviyo started, they launched on Hacker News as everybody did back in the early 2010s. You find a problem, a niche for one market, or a use case.

E-commerce 124

E-commerce Product Customers Niche 124

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 117

B2B Gaming Niche Appointment 117

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. This showcases a narrow segment of a niche market, and it’s missing a lot of startups. It took Lattice a long time after launching new products to get customers to know they had those new products.

Product 115

Product GTM Cross-sell Commission 115

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Was MarTechBot innovation?

Technology 108

Technology Technology Niche Conversion 108

Hubspot

MAY 27, 2024

Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. You might also find success in a niche, like this YouTuber with 1.5m Niche down. We previously wrote about how Americans are leaping into entrepreneurship at record rates. Of course IKEA has one, too.

Construction 73

Construction Niche Finance Gaming 73

SaaStr

APRIL 19, 2024

You launch shampoo and conditioner, which sells a million in the first year; that’s great, but it’ll never get there. Find a niche where you’re the top two or three. In 2022 and 2023, SaaS became software as a ripoff,” Jason says. You never catch up. If you’re selling 50M shampoo and growing 20%, you’re adding 10M per year.

Engineering 122

Engineering Price Cross-sell Up-sell 122

SaaStr

APRIL 21, 2023

In 2023, highly personalized outbound to the right buyers always generates conversations, and mediocre outbound with trite cadences often gets you nowhere. Most founders create a really slick, straightforward website when they launch and never touch it again. Pick one or two and do them well. It’s that simple. The problem with this?

Niche 104

Niche Prospecting Pitch Up-sell 104

Search Engine Land

MARCH 14, 2023

If we compare the websites, we’ll see that: The website that tanked a few months after launch was brand new with little authoritativeness or reputation. One blog post, which went live last October 2022, was written by someone with experience in the niche. The blog went from 1,000 words to 5,000.

Niche 95

Niche Trust Follow-up Engineering 95

Search Engine Land

OCTOBER 12, 2023

I can look at every campaign we launch and see if/ how digital PR lifts a brand’s search. No one hires an SEO because they want to buy links and niche edits. Come on, folks, it's 2023. .” I’m lucky enough to work for a digital PR agency that has started an SEO side. And it does.

Niche 110

Niche Growth Engineering Pitch 110

ConversionXL

JULY 28, 2021

When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. By 2023, Google plans to do the same. This is useful for traffic activity after a recent product launch. How GA4 differs from Universal Analytics.

GTM 146

GTM Follow-up Technique Campaign 146

Hubspot

MAY 28, 2024

Kathy Cano-Murillo, owner of Crafty Chica , is a full-time artist who started on Etsy when it first launched. The Best Etsy Alternatives The best Etsy alternative for sellers depends on your ecommerce niche and your goals. Finnalby is an ecommerce platform where sellers in all types of ecommerce niches can sell their goods.

Sell 74

Sell Commission Retail Manufacturing 74

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Nail down one small niche of a market before you hit the gas to scale. They’ll become more concerned about the quality of deals from sales to onboarding to launch. Let’s look at a loose timeline of Owner’s journey.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Search Engine Land

FEBRUARY 17, 2023

The platform can be credited with keeping viewers engaged since its launch in 2005. How does the YouTube algorithm work in 2023? Mitchem points out: “Find something in your industry, in your niche that gets a lot of attention. Like many algorithms, YouTube is using machine learning to understand user behavior.

Click Through Rate 87

Click Through Rate Niche Follow-up Trust 87

Search Engine Land

JUNE 27, 2024

In 2023, they blocked or removed 5.5 Knowing these policies is the first step to successful advertising in challenging niches. Conduct thorough research Thorough research is a must before launching your Google Ads campaign in a sensitive category. Recent Google Ads data shows the extent of this effort.

Pharmaceutical 93

Pharmaceutical Legal Technique Trust 93

Search Engine Land

JULY 25, 2023

To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively. Google has introduced the world to Bard, its conversational AI product launched to compete with ChatGPT.

Engineering 97

Engineering Click Through Rate Territory Niche 97

Search Engine Land

SEPTEMBER 12, 2023

pic.twitter.com/1SxeVJnWGQ — Menachem Ani (@MenachemAni) June 7, 2023 Pro: It refreshes your marketing priorities Performance Max forces PPC managers to think more like marketers than strictly media buyers. I like sharing what we learn because I feel helpful. Have an active one, but not sure how to study or optimize performance?

Campaign 132

Campaign Retail Lead generation Pharmaceutical 132

Search Engine Land

DECEMBER 8, 2022

When Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard. In 2001, when Google launched the revolutionary PageRank algorithm for counting and measuring the value of incoming links, the dirty SEO trick referred to as keyword stuffing was officially on the way out.

Engineering 90

Engineering Sports Launch Niche 90

Search Engine Land

AUGUST 11, 2023

As pointed out by Patrick Stox, November 14, 2005, was the official launch of GA, meaning our data encompasses all data through the birth and death of GA as we all knew it. Most were after the data cutoff of June 30, 2023. This is where we see the limitations of LLMs on niche topics. were not found in the GA data.

Engineering 95

Engineering Follow-up Start-ups Niche 95

Lead Fuze

MAY 27, 2023

In this blog post, we will explore various aspects of building a successful digital marketing agency, from assembling a skilled team and focusing on specific industries or niches, to differentiating your services through unique offerings. Start your journey today. Now go forth, differentiate, and conquer the digital marketing world.

Niche 40

Niche Profit margin Clients Lead generation 40

Hubspot

JANUARY 9, 2024

What we love: Even if this doesn’t result in a sale, you’ve gained a great insight into what people really think about products/services in your niche. Nurture relationships LinkedIn’s VP of Global Sales Solutions, Alyssa Merwin Henderson , predicts “relationship-building will be framed as a key KPI” in 2023.

Objectives and Key Results 74

Objectives and Key Results Sales Trust Up-sell 74

Lead Fuze

MAY 27, 2023

By 2023, over 571 billion U.S Projected Global Spending on Digital Advertising by 2023 If you thought things were already looking good for this industry, wait until you see where it’s headed. If budget constraints are holding you back from launching your own successful social media marketing campaigns, don’t worry.

Profit margin 40

Profit margin Clients Technology Technology 40

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience.

Start-ups 77

Start-ups Teamwork Follow-up Service 77

PandaDoc

APRIL 12, 2023

Video marketing Video is among the top marketing trends of 2023, and it’s a great way to engage potential customers with educational and entertaining content. Customers will see you as a trusted source in your niche, and you’ll raise brand awareness at the same time. Don’t just copy them without putting a strategy in place.

B2C 52

B2C Cross-sell Retail Sales 52

Search Engine Land

DECEMBER 18, 2023

It’s an exciting playground for businesses targeting niche communities and aiming to connect more personally with their target demographic. Threads Threads is one of the newest social media platforms, launched in 2023 by Meta, the parent company of Facebook, Instagram, and WhatsApp.

Networking 119

Networking Trust Represent Entertainment 119

Search Engine Land

JULY 1, 2024

If you’re thinking Spring/Summer 2023, that’s correct. While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). Use a mix of popular and niche hashtags to reach a wider audience.

Niche 106

Niche Engineering Strategize Follow-up 106

Martech

JUNE 27, 2024

I think that’s what a niche number of consumers are looking for, but unfortunately, their voice is very loud and brands have become very afraid.” In February 2023, the beer company asked a dozen notables to remix its latest advertisement. Nike’s stock price rose 5% following the campaign launch. Case in point: Bud Light.

Agriculture 112

Agriculture B2C Campaign Sports 112

Lead Fuze

MAY 27, 2023

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. This represents a substantial untapped opportunity.

Niche 110

Niche Launch Represent Education 110

Sales Pop!

DECEMBER 17, 2024

And its only getting bigger: The Influencer Marketing Benchmark Report 2023 predicted it would grow by another 29% to $21.1 billion in 2023. The market itself was estimated at $16.4 billion in 2022, a growth of more than 860% since 2016. Why such a boom?

Negotiate 130

Negotiate Entertainment B2C Niche 130

Search Engine Land

SEPTEMBER 16, 2024

Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. Similarweb also broke it down by niche/industry, showing the retail space experienced the highest fluctuations in the top three results, while the health niche had the lowest. 15, 2024, and completed 19 days later on Sept.

Niche 87

Niche Represent Retail Engineering 87

Search Engine Land

SEPTEMBER 6, 2024

Over the past few months, we’ve observed several key generative AI systems failing to meet the promise of investors and Silicon Valley executives – from the recent launch of Open AI’s GPT-4o model to Google’s AI Overviews to Perspective’s plagiarism engine and a ton more. Then a niche breakthrough occurs, starting the cycle all over again.

Healthcare 100

Healthcare Niche Technology Technology 100

Sales Hacker

MARCH 1, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. Default – announced both an additional $4M in funding and a huge launch around their new inbound orchestration platform. The launch of Default 2.0 Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 67

GTM Non-Profits Launch Growth 67

Hubspot

MARCH 7, 2025

For example, HubSpot's latest AI Trends for Sales data shows that AI adoption in sales surged from 24% in 2023 to 43% this year. My Takeaway At this point, Ive interviewed enough AI integrators and experts across multiple niches to shout this from the rooftops AI cannot replace the human touch. Still not convinced? to 2% in 2025.

Government 28

Government Finance B2B Service 28