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LinkedIn’s AI ad tool to launch globally this fall

Martech

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. The post LinkedIn’s AI ad tool to launch globally this fall appeared first on MarTech. Produces 15% more efficiency in campaign creation. How it works.

Launch 110
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Google rolls out new AI-organized search results, AI Overview links

Martech

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” New multimodal Lens features.

Retail 121
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Report: LinkedIn’s AI ad tool to launch globally this fall

Search Engine Land

Advertisers input their product URL, and Accelerate: Analyzes the website, company LinkedIn page, and prior ad accounts. What they’re saying: “Our customers are seeing great results,” says Lindsey Edwards, VP of Product Management at LinkedIn. Advertisers using Accelerate see 15% more efficiency in campaign creation.

Launch 74
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How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 121
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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

How to streamline and power up your product launches. In this webinar you'll learn: Best practices for virtually onboarding and training sales reps. How to optimize content creation and collaboration for the moment of need. Why video is so important in coaching your reps. September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT

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AI for IT: The New AI Launches from Dreamforce 2023

Salesforce

AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too! In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 And how can you do it now ?

Launch 126
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Martech activity slows in 2023 with less funding, launches

Martech

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2023. billion in 2023. Investment shifts.

Launch 101