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How TikTok is transforming brand advertising

Martech

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Campaign 121
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AI for IT: The New AI Launches from Dreamforce 2023

Salesforce

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 But are you ready for the understatement of the year?

Launch 126
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Where are martech vendors finding their revenue? Let’s take a look

Martech

Professional services and other revenue: $13.6 HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. Subscription revenue: $603.8

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Google releases November 2023 reviews update

Search Engine Land

As expected, Google has released the November 2023 reviews update today on November 8, 2023 at around 12 pm ET. ” Google posted , “Released the November 2023 reviews update. ” We have had a total of 8 reviews updates confirmed by Google since the first reviews update launched in April 2021. What is new.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. The only problem is Nike isn’t a sponsor.

Sports 113
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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond

Search Engine Land

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. March 2023 core update. February 2023 product reviews update.

Niche 137
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Top 3 priorities for your 2023 B2B marketing strategy

Martech

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

B2B 141