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Global search engine AI innovations: What SEOs need to know

Search Engine Land

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” Its core functions and use are in image and speech recognition and NLP tasks like search and content creation. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X. Recently, competition has heated up even more.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward.

B2B 101
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. The retailer is also exploring the possibility of launching ads on Prime Video.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. For this one deal, we just need to do X. Since clients use you differently, they can’t always use new functionality that you develop. “I never make the same mistake twice. I make it 5 or 6 times, just to be sure.”

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. They’ll become more concerned about the quality of deals from sales to onboarding to launch. They grew 2.5x

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XML sitemaps and SEO: What you need to know

Search Engine Land

If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. Also, it’s important to note that Google’s John Muller stated on X (previously Twitter) that having an XML sitemap is a “minimal baseline for any serious website.” ” 10.

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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

The transition from 2021 to 2023 was brutal. The simplest cheat code here is to put your hand over the LinkedIn job titles and ask yourself, “Would I still hire this person if they didn’t work at x company?” It’s one thing to launch a new addition with different functionality and integrations and raise the prices.

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