Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

JANUARY 10, 2023

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. Let’s be clear – I’m not expecting a significant shakeup in search engine market share.

Sports 109

Sports Campaign Gaming Engineering 109

Search Engine Land

AUGUST 5, 2024

from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2023 (+1.4% Earlier we asked if Google lost market share to Bing in May and it turned out Google did not. You can download the full report over here and you can read more on the Sparktoro blog. Why we care.

Engineering 126

Engineering Market share Growth 126

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 111

Growth E-commerce Profit margin Strategize 111

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. For now, keep an eye on product releases and announcements.

Construction 84

Construction B2B Engineering Networking 84

Search Engine Land

FEBRUARY 19, 2024

Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. The prediction.

Engineering 134

Engineering Entertainment Market share Consult 134

Sales Gravy

DECEMBER 12, 2024

Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-scale breweries. Despite this, craft beer has demonstrated resilience, gaining a 13% increase in market share in 2023.

Market share 97

Market share Sales Growth Process 97

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

Drivers/motivators 136

Drivers/motivators Growth Objectives and Key Results Strategize 136

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? It was down for a bit but started actually bouncing back in 2023. Everyone sort of got a pass for this state in 2023.

Growth 126

Growth Start-ups Product Customers 126

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. Gartner is still predicting epic growth in CIO spend in 2023. or even 1% market share.

Growth 142

Growth Market share Up-sell Trust 142

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 136

GTM Market share Growth Technology 136

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Campaign 86

Campaign B2B Networking Price 86

SaaStr

SEPTEMBER 27, 2023

A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Once you cross 10% market share in your core niche / segment — start investing in the next one. From $30m-$40m ARR on: TAM Exhaustion.

Niche 116

Niche Engineering Start-ups Growth 116

Search Engine Land

NOVEMBER 14, 2023

Yandex has been in turmoil since Russia invaded Ukraine in February 2022, though it still has a commanding 65.95% search market share in Russia (only 1.83 market share in its Q3 2023 earnings report. It remains an area international search marketers will want to watch.

Engineering 99

Engineering Sales Market share Sell 99

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart. paid search spend forecast to hit $110 billion in 2023. And the company has updated its platform to attract more advertisers.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Martech

AUGUST 8, 2024

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said.

Retail 131

Retail Networking Growth Clients 131

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. seeing a 4% increase, according to data from Glimpse.

Engineering 93

Engineering X-functional Real Estate Launch 93

Search Engine Land

FEBRUARY 15, 2023

" "Please do not try to hack me again" pic.twitter.com/y13XpdrBSO — Marvin von Hagen (@marvinvonhagen) February 14, 2023 Or the Ars Technica article. From Reddit) pic.twitter.com/vcc1XKUzc1 — Dr. Marie Haynes (@Marie_Haynes) February 15, 2023 Dealing with Alzheimer’s: “I don’t know how to remember.

Presentation 86

Presentation Launch Trust Engineering 86

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. Marketers want more options, and TikTok is it. However, its overall share remained small, at just 2% of U.S.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 119

Go To Market GTM Strategize Growth 119

SaaStr

DECEMBER 22, 2020

Show how every customer in a large market can really use your product. If you get 10% market share in a large market, at a decent per seat price, that’s $100m ARR there. A bit more of a deep dive here: SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023.

Launch 127

Launch Price Follow-up Market share 127

Search Engine Land

MAY 7, 2024

70% don’t believe Bing can take away search market share from Google. Technical SEO report reveals what matters in 2023 Other ways SEOs used the tools: 46% for content generation. 35% for keyword research. 23% for auditing pages. Other findings. About the data. The survey was conducted between Jan. 15 and March 5.

Represent 94

Represent Market share Growth 94

Search Engine Land

FEBRUARY 10, 2023

pic.twitter.com/9F690OWRDm — Yusuf Mehdi (@yusuf_i_mehdi) February 9, 2023 More details. If Microsoft can pull away some market share from Google with this new Bing, then that might change how marketers and SEOs spend their days. In 48 hours, more than 1 million people have joined the waitlist for our preview.

Engineering 91

Engineering Market share 91

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. As we remain focused on enhancing our already strong product pipeline, we’re confident in our ability to gain market share and deliver long term shareholder value.”

Pipeline 79

Pipeline Growth Follow-up Trust 79

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 119

Technology Technology Launch Represent 119

Search Engine Land

MAY 24, 2023

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Microsoft Ads followed suit by retiring their BMM offering in March 2023. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. You set off for your first run, but the track was much tougher than you first expected. Data-powered choices.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24.

Launch 89

Launch Campaign CRM Start-ups 89

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. Amazon represents nearly 20% of U.S.

Lead generation 102

Lead generation Represent Campaign Legal 102

SaaStr

AUGUST 13, 2023

If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. Make it easy for customers to buy both you and your competitor together. A niche point not again in my Top 10, but a good one. But otherwise, let them integrate with you. Keep your API and data open, and 2-way.

Niche 98

Niche Growth Pitch Market share 98

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share.

E-commerce 124

E-commerce B2C Finance Referrals 124

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Bing Hits All-Time High Market Share: Nielsen 2010: Bing’s market share in February was 12.5%, an all-time high that continued Bing’s overall growth since it launched in 2009.

Launch 85

Launch Engineering Gaming Territory 85

Martech

DECEMBER 14, 2022

Browsers that are already tough on cookies command a significant market share. Chrome might dominate the browser market with almost two-thirds of the pie, but Safari and Firefox own a respectable slice themselves. It will most likely be in 2023, according to various reports. So, are we back to square one?

A/B testing 122

A/B testing Technique Conversion Follow-up 122

Search Engine Land

FEBRUARY 9, 2023

With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie. Needless to say, I expect 2023 to be a year of evolution. Retail media is like that but on the web.

Retail 80

Retail Networking Engineering Closing 80