Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

Engineering 117

Engineering Follow-up Launch Start-ups 117

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 111

Growth E-commerce Profit margin Strategize 111

Hubspot

AUGUST 20, 2024

When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. A 2023 study from Oracle backs up Dr. Schwartz’s thesis. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share. For now, keep an eye on product releases and announcements.

Construction 84

Construction B2B Networking Engineering 84

SaaStr

JULY 15, 2022

If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. If your product really matters. Because you’ve barely penetrated a huge market. ARR last quarter.

Growth 142

Growth Market share Up-sell Trust 142

SaaStr

SEPTEMBER 27, 2023

But settle, and you’ll never really build a competitive product and it will all have been a waste. A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Wait too long, you’ll never get there.

Niche 116

Niche Engineering Start-ups Growth 116

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. The $300,000 Employee So what will all the efficiencies we gained in 2023 mean for 2024? Jason warns not to hire this persona if what you need in 2024 are high-output, productive employees. #2 It’s part of the job now.

Growth 126

Growth Start-ups Product Customers 126

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Campaign 86

Campaign Networking B2B Price 86

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Googlers were told to be mindful of their language (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 128

GTM Market share Growth Technology 128

Search Engine Land

MAY 19, 2023

Instacart remains a viable alternative for brands to promote products directly to consumers. In 2022, Google and Meta’s advertising market share dropped below 50%. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart. The bigger picture. Dig deeper in U.S.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

SaaStr

DECEMBER 22, 2020

of a product expansion that shows a larger TAM. TAM (Total Addressable Market) is a tricky concept. Build a clear model to $100m ARR, ideally $300m ARR, with the traction and product you do have. Prove that with a bit higher ACVs, and a lot higher market penetration, you can eaily get to $100m ARR and beyond.

Launch 127

Launch Price Follow-up Market share 127

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. However, its overall share remained small, at just 2% of U.S. in 2023, Insider said. What’s going on.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. As we remain focused on enhancing our already strong product pipeline, we’re confident in our ability to gain market share and deliver long term shareholder value.”

Pipeline 79

Pipeline Growth Follow-up Trust 79

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. As experiential muscles atrophy, you can see a loss of market share.

Go To Market 108

Go To Market GTM Strategize Growth 108

Search Engine Land

MAY 24, 2023

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Microsoft Ads followed suit by retiring their BMM offering in March 2023. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. These cohorts can be based on: Viewing specific products.

Lead generation 102

Lead generation Represent Campaign Legal 102

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. Urgency to realize the productivity gains promised by AI and other new technologies. Point of diminishing returns/market saturation. Variance for increasing costs.

Launch 89

Launch Campaign CRM Networking 89

Highspot

OCTOBER 17, 2023

Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Sales productivity is a consistent board room topic but until now, sales enablement often hasn’t been,” said Robert Wahbe, CEO, Highspot.

Launch 64

Launch Government Sales Strategize 64

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 108

Technology Technology Launch Represent 108

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The company has 26% of ridesharing’s U.S. Dig deeper: CTV is growing, but not like retail media networks In-app ads. The new ad partnership with Rokt went live on August 9.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad 2017: Appeared to be the first-ever commercialization of Google’s home assistant product. But on Oct.

Launch 85

Launch Engineering Gaming Territory 85

Search Engine Land

FEBRUARY 9, 2023

With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie. Before 2021, nearly all advertising efforts were managed by Walmart, except for their stand-alone self-serve search ad unit, sponsored products.

Retail 80

Retail Networking Engineering Closing 80

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share.

E-commerce 112

E-commerce B2C Finance Referrals 112

Search Engine Land

FEBRUARY 24, 2023

Amazingly, you could write a very similar tweet in 2023. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

Negotiate 119

Negotiate Launch Electricity Networking 119

Hubspot

OCTOBER 24, 2022

For example, pitching additional products during the initial discovery call isn't the best approach. Instead, sales professionals say the optimal time is after successfully meeting your client's goals, followed by when you identify an issue that your product or service can solve. Winning more market share. Back to You.

Cross-sell 66

Cross-sell Drivers/motivators CRM Sales 66

ConversionXL

NOVEMBER 23, 2022

Andrei Faji, Engagement Marketing @ PandaDoc. Definitely make #CXLLive a priority in 2023. (It Salesforce, for example, increased its revenue market share to 18.4% This is when the ‘double jeopardy law’ comes into play : the larger the market share, the more users and loyalty a brand will have. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Salesforce

OCTOBER 12, 2021

According to industry analysts at Ventana , almost one-quarter of organizations will establish a chief revenue officer role by 2023. Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine.

Gaming 98

Gaming Cross-sell Sales Finance 98

Search Engine Land

JANUARY 26, 2023

So as we get into the teeth of 2023, how should B2B marketers approach Performance Max? Get the daily newsletter search marketers rely on. This means that you’ve built out all the keyword themes that make sense and have achieved solid market share for them.

B2B 84

B2B Campaign CRM Conversion 84

Search Engine Land

JANUARY 25, 2023

Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. What are video game ads?

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. You simply want to share the characteristics associated with your specified audience.

Campaign 88

Campaign Networking Up-sell Conversion 88

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work.

Customers 64

Customers GTM Account management Government 64

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. This is where you have employees share your culture and how you differ from other employers.

Trust 80

Trust Territory Manufacturing Price 80

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. Market share.

Objectives and Key Results 84

Objectives and Key Results CTR Campaign Promote 84

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 88

Trust Objectives and Key Results Engineering Negotiate 88

Search Engine Land

AUGUST 11, 2023

Looking at one person’s perspective of covering the “interestingness” of these products is a unique way of understanding their history. While posts devoted to a particular company are fairly rare, Schwartz has covered data studies and product announcements. Most were after the data cutoff of June 30, 2023. Figure 24 ).

Engineering 95

Engineering Follow-up Start-ups Niche 95

Hubspot

APRIL 25, 2018

per month) offered by online retailing giant Amazon, offering such perks as free two-day delivery on many products, as well as free streaming videos and music selections. According to Research and Markets , consumer robot market share is expected to reach nearly $15 billion in the U.S. More of the Latest From Facebook.

Territory 78

Territory Sports Manufacturing Networking 78