SaaStr

OCTOBER 4, 2024

Not only is Klaviyo a rocketship but also the first to IPO in over 2 years (since December 2021) when it went public in September of 2023. ” Finding Your ICP + Niche Shopify is a much different company today than it was when Klaviyo found them. You find a problem, a niche for one market, or a use case.

E-commerce 107

E-commerce Product Customers Niche 107

Lead Fuze

AUGUST 29, 2023

A key aspect to consider when strategizing on how to grow a marketing agency is the role played by niche markets. Focusing on specific niches not only enhances customer acquisition rates but also allows for tailored solutions that cater directly to clients’ unique needs and preferences. How do I grow my advertising agency?

Niche 52

Niche Objectives and Key Results Clients Growth 52

Sales Hacker

JANUARY 27, 2024

GTMfund is an exclusive network of proven revenue leaders investing in the next wave of SaaS. In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. Let us help you get from 0 – IPO. See the difference?

GTM 97

GTM Niche CRM Account management 97

SaaStr

FEBRUARY 20, 2021

If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. A niche, a segment, and hoping to grow into something larger. Or too niche. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. SaaS is more confusing. The thing is, take a pause.

Niche 124

Niche Launch Networking Product 124

Hubspot

OCTOBER 18, 2023

And over the next ten years, Dan had stints there, at Groove Networks (where he worked under future HubSpot CEO Brian Halligan), Microsoft, and others. Be the best in a specific niche when scaling. In this case, it was ALI's board of directors. It's too easy to dismiss it. It's too easy to say I didn't want it.”

Niche 72

Niche Territory Growth Quota 72

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. Most mistakes people make on their LinkedIn profiles stem from them treating the platform too much like other (non-professional) social networks. On the professional networking platform, you can have a virtual space (much like a website) to host your personal brand.

Networking 83

Networking Legal Cross-sell Prospecting 83

Martech

NOVEMBER 16, 2022

Rather than trying to solely get links from other life insurance websites, you could search for websites in supplementary niches like healthy living and family planning, which are generally more resource-heavy. Myth 3: Relying on guest blogging or link networks is worth the effort. Pretend you sell life insurance.

E-commerce 118

E-commerce Real Estate User Experience Niche 118

Hubspot

MAY 28, 2024

Kelly Sparks, founder of Kelly Prepster Studio , spent about two years on Etsy selling handmade bracelets but switched to Shopify in 2023 after realizing how much Etsy was capping her earning potential, creative freedom, and advertising capabilities. Some of Finnalby’s categories include handmade, fine art, clothing, vintage, and more.

Sell 61

Sell Commission Retail Manufacturing 61

Search Engine Land

NOVEMBER 16, 2022

Rather than trying to solely get links from other life insurance websites, you could search for websites in supplementary niches like healthy living and family planning, which are generally more resource-heavy. Myth 3: Relying on guest blogging or link networks is worth the effort. Pretend you sell life insurance.

E-commerce 87

E-commerce Real Estate User Experience Engineering 87

Search Engine Land

SEPTEMBER 12, 2023

pic.twitter.com/1SxeVJnWGQ — Menachem Ani (@MenachemAni) June 7, 2023 Pro: It refreshes your marketing priorities Performance Max forces PPC managers to think more like marketers than strictly media buyers. What happens is you’ll reach the audience that you have but who might not necessarily be on the network you've been advertising on.

Campaign 132

Campaign Retail Lead generation Pharmaceutical 132

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. ” While notably popular in finance, business and tech niches, HARO isn’t exclusive.

Niche 117

Niche Engineering Strategize Finance 117

Search Engine Land

AUGUST 3, 2023

So many marketers overlook their own network as a resource, focusing solely on cold outreach and missing out on opportunities for more natural, relevant links. In highly competitive niches, the quality and quantity of links matter. Building links that are relevant to your niche is critical.

Niche 89

Niche Strategize Consult Gaming 89

ConversionXL

JULY 28, 2021

By 2023, Google plans to do the same. It’s an important one too, as Ken Williams explains: “Without Debug Mode, GA4 will batch your events together and send across the network in bundles (which is part of the reason you shouldn’t use a proxy), but when Debug Mode is running your data will be sent immediately as you run tests on your app.

GTM 146

GTM Follow-up Technique Campaign 146

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience.

Start-ups 64

Start-ups Teamwork Follow-up Service 64

Martech

JUNE 26, 2024

In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. It’s going to depend on whether they’re looking at B2C or B2B, whether they’re looking at broad or niche consumer interests; all those things would factor in.” “Yes and no,” he said.

Represent 112

Represent Networking B2C Niche 112

Hubspot

FEBRUARY 4, 2024

From 2022 to 2023, the terms below have spiked up on restaurant career pages. Go Niche Nearly half of restaurant and food service workers are minorities, compared to 38% in the total US labor force. Lack of work-life balance : 80% of industry workers felt overwhelmed by their workload.

Hospitality 69

Hospitality Niche Consult Service 69

Search Engine Land

NOVEMBER 17, 2023

A screenshot of the Kalyna Marketing Stripe dashboard as of Nov 14, 2023. Armed with my 25 years of being a human on this planet, a generous network of people who offered up their words for this piece, a byline in this “trade rag,” and only two weeks of time – here’s what I managed to put together.

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Write a press release about our upcoming event "TechExpo 2023" on August 15, 2023, in San Francisco. These questions can be excellent starting points for blog posts, social media content or videos.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Search Engine Land

JULY 6, 2023

This flexibility allows for websites to become authorities in both broad and niche areas. On May 23, 2023, Google published “ Understanding News Topic Authority.” The use of topical authority is also relative to exactly how ‘authoritative’ other sites in your niche are. Example Consider the example of crayons.

Objectives and Key Results 99

Objectives and Key Results Engineering Niche Technique 99

Search Engine Land

JUNE 29, 2023

Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. In 2022, our goal was to enhance efficiency, which remains a priority in 2023. I have learned invaluable lessons at every turn.

Growth 82

Growth Non-Profits Clients Consult 82

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Nail down one small niche of a market before you hit the gas to scale. For Owner, they hired these two leaders on contract from their networks. Let’s look at a loose timeline of Owner’s journey.

Go To Market 103

Go To Market GTM X-functional Objectives and Key Results 103

Search Engine Land

MAY 13, 2024

Up to 49% of successful content marketers used paid social media to promote content, per a 2023 Semrush survey. LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users. But when it comes to social media content distribution, it’s not a one-size-fits-all approach.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Search Engine Land

DECEMBER 18, 2023

billion monthly active users worldwide, it’s an undeniable powerhouse in social networking. It’s an exciting playground for businesses targeting niche communities and aiming to connect more personally with their target demographic. Your personal profile will help you network personally, even regarding growing your business.

Networking 119

Networking Trust Represent Entertainment 119

Lead Fuze

MAY 27, 2023

To truly understand what makes each client tick (and click), dig deeper into their specific niche market needs by researching trends within their industries. dollars were spent on digital ads worldwide during 2023 alone? Identify popular content formats: Do they prefer explainer videos, case studies, or event videos?

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

PandaDoc

APRIL 12, 2023

Some networks enable businesses to sell products and services through their platforms with direct purchasing tools. By placing ads through Google’s Search Network, your pages will appear more highly on search engine results pages (SERPs) for your chosen keywords. The answer is “yes”. There are several different types of display ads.

B2C 52

B2C Cross-sell Retail Sales 52