Search Engine Land

JULY 12, 2024

Some agencies report limitations in targeting options, particularly for niche B2B audiences. Accelerate launched in October 2023 and is available to about 50% advertisers globally. Builds creatives and targets relevant audiences. Integrates Microsoft Designer for further refinement. Still in beta. The report.

Launch 74

Launch Niche Campaign B2B 74

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 132

Retail Niche Objectives and Key Results Technology 132

SaaStr

JUNE 15, 2023

Dear SaaStr: Is a Big Market Really Better than a Niche Market? A big market is better than a small / niche market. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023 | SaaStr Dear SaaStr: I’ve Been Asked to Take Over as CEO of a 1 Year Old Startup with 20 Employees. What Should I Expect?

Niche 98

Niche Start-ups Engineering Meeting 98

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

Niche 112

Niche Trust Represent Education 112

Search Engine Land

OCTOBER 25, 2023

Now that both the Google October 2023 core update is done rolling out and the October 2023 spam update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. Keep in mind, these updates rolled out at the same time, so the analysis is probably skewed because of that.

Niche 116

Niche Engineering Clients 116

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

Niche 130

Niche Trust Represent Retail 130

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. ” While notably popular in finance, business and tech niches, HARO isn’t exclusive.

Niche 117

Niche Engineering Finance Strategize 117

Search Engine Land

JULY 29, 2024

Incorporating technical terms: Showcasing expertise in niche queries. Sandbox SEO’s critique raised concerns about the study’s findings and noted the overlap between GEO and traditional SEO practices, challenging the uniqueness of GEO ( Sandbox SEO, 2023 ). Fluency otimization: Ensuring smooth and error-free text.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

MARCH 29, 2023

Now that the Google March 2023 broad core update is done rolling out , we wanted to take a deeper dive on how this core update differed from previous Google core updates. March 2023 core update. Data providers on the March 2023 core update So far, two data providers sent us their reports on this March 2023 core update.

Niche 94

Niche Engineering Clients 94

Search Engine Land

OCTOBER 30, 2023

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. 2023 core updates, E-E-A-T, Knowledge Panels and the Knowledge Vault update The September 2023 helpful content update introduced the changes made in the Knowledge Vault on the SERPs in the form of Knowledge Panels.

Niche 83

Niche Trust Represent Education 83

Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. With its help, you can plan a silo structure for a website in any niche with a few clicks. SEOs must embrace content design as a tool in their arsenal in 2023. billion in 2028. And that’s not all.

X-functional 98

X-functional Clients Account management Niche 98

Sales Pop!

JANUARY 31, 2023

The B2C brand is selling a highly niche, pricey product that not many shoppers will be familiar with. The post Call To Action Buttons: Design Tips to Boost Conversions in 2023 appeared first on SalesPOP! If this is the case, what are the thoughts you want to place in your potential customers’ minds?

Conversion 130

Conversion Real Estate B2C Niche 130

Search Engine Land

OCTOBER 4, 2023

Google’s September 2023 helpful content update started rolling out Sept. I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. Do not do this. Or, they had food and travel posts.

Niche 135

Niche UX Follow-up Start-ups 135

Search Engine Land

FEBRUARY 29, 2024

Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. Shopping ads (carousels) usually appear above the SGE snippet. Why we care. The findings. This time, 12.3%

Niche 130

Niche Retail Presentation Closing 130

Search Engine Land

AUGUST 3, 2023

In highly competitive niches, the quality and quantity of links matter. Building links that are relevant to your niche is critical. The post Link building in 2023: 10 ways to win or fail appeared first on Search Engine Land. Go through your LinkedIn connections, and ask.

Niche 89

Niche Strategize Consult Gaming 89

Search Engine Land

MARCH 9, 2023

On February 21, 2023, Google released the February 2023 product reviews update that ran for 14 days and ended on March 7, 2023. February 2023 product reviews update. As a reminder, the February 2023 product reviews update started to roll out at about 5 p.m.

Product 81

Product Niche Promote Manufacturing 81

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. This update took 13 days to roll out and completed on April 25, 2023.

Product 88

Product Manufacturing Niche Launch 88

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. jasonlk) October 26, 2023 Pick your jaw off the floor while we dive in with 5+ Interesting Learnings: #1. Billion ARR in 2023. Yes, 48% at $1.2 Billion in ARR. And Far Bigger.

Non-Profits 136

Non-Profits Niche Growth Networking 136

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. As we transition from the exuberance of 2021 into 2023, marketers have become super short-term focused. You can still measure something in the funnel.

Finance 98

Finance Manufacturing Niche Growth 98

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment 139

Entertainment Sports Niche Retail 139

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you. But locking in on a role you can secure and grow in can be tough.

Pharmaceutical 85

Pharmaceutical Transportation Manufacturing Finance 85

Search Engine Land

MAY 2, 2024

HouseFresh also revealed how much traffic it has lost since October: “Since October 2023, we’ve gone from welcoming 4,000 people from Google Search each day to just receiving 200. One guy … explained loudly to the packed room that he had been the number one result at Google in his niche for two years, and his business was booming.

Niche 128

Niche Follow-up Product Customers 128

SaaStr

FEBRUARY 20, 2021

A niche, a segment, and hoping to grow into something larger. Or too niche. SaaS eSignature Market: From $1 Million in 2006 to $1 Billion in 2018 to $5 Billion in 2023. You know the comps and the notional market, but not yet the real market; or. Kill yourself to get to $2m in ARR, and the going still seems tough?

Niche 136

Niche Launch Networking Product 136

Search Engine Land

SEPTEMBER 6, 2023

Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.” Mistake: Not selecting niches Not focusing on a niche, and building links from any place that will take the site.

Niche 127

Niche Technique Campaign Contact 127

SaaStr

NOVEMBER 11, 2023

jasonlk) November 10, 2023 A few: Dilution. A niche negative, but a real one, and for example one of many reasons Mailchimp never raised any capital. TIRED: “We’re raising a small $3m round before we do a Big $20m Series A later this year” WIRED: “We’re raising $3m to build a $100m+ business. The founders and employees will own less.

Niche 118

Niche Price Sell 118

SaaStr

SEPTEMBER 27, 2023

A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Once you cross 10% market share in your core niche / segment — start investing in the next one. From $30m-$40m ARR on: TAM Exhaustion. A bit more here.

Niche 116

Niche Engineering Start-ups Growth 116

SaaStr

FEBRUARY 1, 2023

JAMF: pic.twitter.com/99ZoDn85YO — Jason Be Kind Lemkin  (@jasonlk) January 29, 2023 5 Interesting Learnings: #1. Jamf is a great story of going long, nailing a niche, and then thoughtful expanding into a multi-product play. How about just $2.35B in today’s world. 12+ Years Until Business Really Took Off.

Niche 115

Niche Engineering Growth Product 115

Search Engine Land

NOVEMBER 20, 2023

The difference is that Bankrate operates in the sensitive niche of the YMYL industry (Your Money, Your Life), which includes personal finance. Because Bankrate articles fall into the YMYL niche, Google is especially strict, and if they don’t like AI-written content, they definitely won’t reward Bankrate’s article.

A/B testing 122

A/B testing Click Through Rate Real Estate Niche 122

Search Engine Land

SEPTEMBER 5, 2023

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. It’s well-documented that the Google algorithm works differently in different niches and for different types of keywords.

CTR 142

CTR Technique Strategize Niche 142

Search Engine Land

MAY 22, 2023

Blogger outreach and niche edits – $75 to $403, HARO link building – $1,260 and $2,836, content syndication – $95. The post Link-building companies to watch in 2023 appeared first on Search Engine Land. Price: Pricing varies depending on the specific service being offered.

Real Estate 81

Real Estate Finance Price Promote 81

Search Engine Land

JUNE 6, 2024

Dig deeper: Modern SEO: Packaging your brand and marketing for Google Tier 3: Optimizing the content creator (author) Google leak: isAuthor Like isPublisher , isAuthor corresponds directly to the Search Quality Rater Guidelines changes between December 2022 and September 2023 when mentions of content creator (author) escalated. publisher).

Objectives and Key Results 121

Objectives and Key Results Niche Click Through Rate Gaming 121

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

SaaStr

OCTOBER 5, 2023

Klaviyo has truly owned its niche (Shopify marketing automation), and HubSpot is one of the most impressive multi-product expansions ever, after owning general SMB marketing automation. So far, both strategies seem to have performed incredibly well. And are quite different. WIll be fascinating to see where both end up in a few years.

Niche 111

Niche CRM Service Product 111

SaaStr

JUNE 29, 2023

2023 [link] is Sep 6-8 in SF Bay Area!! Or talk about something way too niche to matter. For Annual 2023, Sep 6-8 in SF Bay Area, we’re fully slotted with an incredible speaker line-up right now. At least half. Get EXCITED!! If you are honest here, you won’t try to pitch your product. And then the odds go way up.

Niche 97

Niche Pitch Represent Promote 97

Search Engine Land

MARCH 7, 2023

58% plan to use AI for content and SEO in 2023. Google has warned against using AI-generated content for years – although that guideline has softened in 2023. 90% of organizations prioritizing SEO in 2023. Top 4 enterprise SEO concerns in 2023. Why this change?

Niche 89

Niche Engineering Trust Technology 89

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. If you’re wondering what 2023 holds — spoiler alert — expect more B2B names under the influencer spotlight. Dialing into niche frequencies Do you know who loves generic content?

B2B 120

B2B Niche Contract Campaign 120

Search Engine Land

MARCH 19, 2024

This is a continuation of the Killer Whale update from July 2023 (see “ Inside Google’s massive 2023 E-E-A-T Knowledge Graph update “), where Google clearly focused on identifying person entities in the context of E-E-A-T. Notability is incredibly specific to a niche (both for humans and Google).

Niche 103

Niche Trust Gaming Negotiate 103