Remove 2023 Remove Niche Remove Strategize
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 129
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White hat link building strategies that work in 2023 by Admix Global

Search Engine Land

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. ” While notably popular in finance, business and tech niches, HARO isn’t exclusive.

Niche 117
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Link building in 2023: 10 ways to win or fail

Search Engine Land

In highly competitive niches, the quality and quantity of links matter. Instead, strategically approach your backlinking efforts to ensure you gain high-quality and highly relevant backlinks from authoritative websites. Building links that are relevant to your niche is critical.

Niche 89
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel.

CTR 142
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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. Building a reputation in a niche, not broad categories, takes much less effort.

Niche 127
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How the Google leak confirms the significance of author and publisher entities in SEO

Search Engine Land

It ensures your content is strategically placed across the right online platforms to reach your target audience. This is niche notability. Trusted and famous in a niche beats trusted every day of the week. Mentions of “website” were replaced by “website owner” (a.k.a. publisher). There are now 20 mentions of “website owner.”

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Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Search Engine Land

Three events in 2023 and 2024 demonstrated that identifying content creators is a major focus for Google: The Killer Whale Knowledge Graph update in July 2023. While these updates may seem random and impact around 10% of entities, they are typically minor “recalibrations” rather than strategically significant changes.