Remove 2023 Remove Niche Remove Strategize
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 131
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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Incorporating technical terms: Showcasing expertise in niche queries. User experience: Both prioritize creating content that is engaging, easy to find and navigate. Fluency otimization: Ensuring smooth and error-free text.

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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

Niche 130
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White hat link building strategies that work in 2023 by Admix Global

Search Engine Land

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. ” While notably popular in finance, business and tech niches, HARO isn’t exclusive.

Niche 117
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Link building in 2023: 10 ways to win or fail

Search Engine Land

In highly competitive niches, the quality and quantity of links matter. Instead, strategically approach your backlinking efforts to ensure you gain high-quality and highly relevant backlinks from authoritative websites. Building links that are relevant to your niche is critical.

Niche 89
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks. This is live data for June 2023, for informational non-branded keywords. The dramatic finding is that 64% of strategic or high-traffic keywords are losing rank in SGE – they do not appear in the SGE snapshot carousel.

CTR 142
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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? An outreach campaign could use one or multiple of these campaign types: Linkable content: Strategically creating content that content creators want or need to link to or share. Building a reputation in a niche, not broad categories, takes much less effort.

Niche 127