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Impact of the Google September 2023 helpful content was big for the SEO industry

Search Engine Land

Last Thursday, Google finished rolling out the September 2023 helpful content update after a 14-day rollout. The update took 14 days to roll out, starting on September 14, 2023, and ending on September 28, 2022. The seoClarity team sent me the top winners and losers by niche/industry from this helpful content update. seoClarity.

Niche 141
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Modern link building starter guide

Search Engine Land

Image created by author in Midjourney, August 2023 What is link building today? A popular example of a discovery link is targeting “statistic” keywords, like “SEO statistics 2023.” Paid links This technique is simply exchanging money to have a link placed on a website.

Niche 127
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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Discovered an optimization technique that helps pages rank in the SGE snapshot carousel. We have found such a technique, proved it in a controlled study, and executed it successfully across multiple websites. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 142
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10 ways to build quality backlinks for any website

Search Engine Land

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. The techniques below can be used for almost any situation, with varying degrees of scale depending on many factors. What type of website will get the links?

Niche 105
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 116
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How to create shareable, link-worthy content in the AI era

Search Engine Land

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Guest posting Reach out to relevant websites in your niche and offer to write a high-quality guest post. Skyscraper technique Find popular content in your niche, then create an even better version. Was he lying?

Niche 93
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Link-building companies to watch in 2023 by Admix Global

Search Engine Land

Blogger outreach and niche edits – $75 to $403, HARO link building – $1,260 and $2,836, content syndication – $95. They also use ethical link-building techniques that comply with Google’s guidelines to ensure the safety and effectiveness of their campaigns. Advantages: LinkBuilder.io