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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. and the U.S.

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How to leverage the 80/20 rule for martech efficiency and ROI

Martech

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. This is where the Pareto principle can become a powerful strategic tool for you and your team. Pull user logs for each tool.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Why Salesforce Adoption Fails and How to Fix It

Veloxy

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Rather, they care about results.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. Fast-forward to October 2023.

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A Comprehensive Guide to LinkedIn InMail in 2023

Veloxy

Writing InMail messages effectively can lead to better results and higher response rates. Beyond character limits, remember that initiating a professional dialogue is the primary objective of an InMail. Personalization Techniques Personalization is key to crafting effective LinkedIn InMail messages that resonate with the recipient.

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Position marketing ops as a strategic partner: A New Year’s resolution

Martech

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Define marketing objective and key results for how to measure progress.