Top 12 2022 B2B Marketing Trends to Watch
Heinz Marketing
JANUARY 13, 2022
Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. If you are facing steep 2022 pipeline goals right now, for example, demand campaigns are going to be required to front-fill that pipeline. In other words, an investment in brand now is a return on pipeline later.
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