Martech

SEPTEMBER 9, 2024

This shift in focus from economic worries to measurement challenges and consumer insights indicates that the industry is moving from a defensive posture to one of strategic optimization and growth. Processing. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Retail 112

Retail Strategize Follow-up Growth 112

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. billion in revenue in 2023 — a 67% increase from 2022. Processing. TikTok generated an estimated $16.1

Campaign 120

Campaign Launch Growth Strategize 120

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic. did the opposite.

Meeting 96

Meeting Price Strategize Growth 96

Martech

JULY 17, 2024

Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively.

GTM 101

GTM Product Strategize Drivers/motivators 101

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Processing. Let’s dive into how we claim agency over AI agents.

Construction 114

Construction CRM Contact Follow-up 114

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. Email: Business email address Sign me up!

Territory 110

Territory Transportation Electricity Government 110

Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. Processing. million in 2005. Give it a try.

Entertainment 110

Entertainment Price Gaming Campaign 110

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Processing. Adoption is already underway.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

SaaStr

JANUARY 9, 2023

The Strategic Retreat actually usually works really well in the short term. — Jason Be Kind Lemkin  (@jasonlk) January 6, 2023. Well at a practical level, many SaaS companies are doing a Strategic Sales & Marketing Retreat. What’s a Strategic Sales & Marketing Retreat? Not for all of us, but most.

Strategize 133

Strategize Territory Referrals Quota 133

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. Processing.

Sports 112

Sports Gambling Entertainment Hospitality 112

Martech

FEBRUARY 1, 2024

Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. In your inbox.

Strategize 141

Strategize Trust Launch Retail 141

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 119

A/B testing Strategize Retail Clients 119

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience.

Government 107

Government Technology Technology B2C 107

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. You’ve invested in Salesforce , hoping to streamline your sales process, improve customer relationships, and more. Streamline your implementation to focus on what matters most to your sales process. Processes that feel redundant?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. By comparison, 49,000 articles written about Boeing’s safety issues got 829,900 social media interactions from June 8, 2023, to June 7, 2024. Business email address Subscribe Processing. That was more than a dozen a day.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. A “tapestry” of interconnected strategic assumptions.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

DECEMBER 30, 2022

No time for strategizing. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. The advice I shared in 2022 can guide you through 2023. of strategic and tactical approaches that can make a real difference in your email program. ‘Tis the season! Make money.

Retail 23

Retail Strategize Clients Launch 23

Martech

SEPTEMBER 24, 2024

” As a decades-long survivor of the brutal budget-making process and now as an adviser and counselor to companies, this makes no sense to me. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. Processing.

Promote 122

Promote Represent Technology Technology 122

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Sales Managers.

Strategize 106

Strategize Objectives and Key Results Campaign Promote 106

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. Learn about a strategic approach to using AI and ML in your marketing analytics. Today: CRM. Michael Baumgaertner.

CRM 105

CRM Strategize Technology Technology 105

Gong.io

FEBRUARY 23, 2023

The past three years have brought us no shortage of external factors that have dramatically transformed our buying processes. Master selling to the c-suite Over the past two years, executives have become more involved in the buying process. There is no doubt your typical buyer’s journey will continue to change in 2023.

Closing 121

Closing Price Finance Negotiate 121

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Brands in every vertical can benefit from strategic automation. Business email address Subscribe Processing. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. Get MarTech!

Campaign 106

Campaign Strategize Conversion Growth 106

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Sales Hacker

DECEMBER 22, 2022

Process, Framework and Tools. Related: Strategic Sales Enablement: Uplevel Your Program & Drive Real Results. A strategic, data-driven sales enablement program can prepare more sellers to hit their goals. Here’s where you can get your full copy of the Mindtickle 2022-2023 Sales Enablement Outlook Report.

Quota 115

Quota Cross-sell Strategize Commission 115

Search Engine Land

SEPTEMBER 20, 2023

Many in the SEO field view the process of link building as a challenging task. So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. backlinks from 1.4K

Niche 117

Niche Engineering Finance Strategize 117

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 110

Negotiate Contract Price Strategize 110

SaaStr

FEBRUARY 16, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 111

Territory Government Trust Strategize 111

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. This streamlines the buying process and makes it easier for customers to buy your products from the platforms they already love. Sure, some of these ideas are nothing new.

Niche 130

Niche Trust Represent Retail 130

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. China, Europe, Russia Publication date : October 2023 Google Search is getting even smarter with more filters to refine searches. Do the patents reflect Google’s actual practices?

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Marketing is playing a larger, more proactive role in the buying-selling process. Processing. ” Get MarTech!

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. No surprise, Generative AI was the hottest topic in 2023 and dominates our list – 80% of the columns were either about ChatGPT, Bard or SGE. By Zoe Ashbridge. By Tony Hill.

Engineering 99

Engineering Strategize Launch Process 99

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. What is account based selling?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. . Top 5 search trends for 2023 .

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20