Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. There has to be a clearly defined use case, and that involves customers.

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Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Everyone who knows marketing technology knows the marketing technology landscape. Why we care.

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Technology Technology Represent Drivers/motivators 128

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

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Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

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Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

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Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K.

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Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close. Get MarTech!

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Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Business email address Subscribe Processing. Year’s end is the perfect time to review all the lessons learned in the last 12 months.

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Veloxy

SEPTEMBER 22, 2022

It delivers results by using a mix of sales technology and a value-driven approach to selling. Sales Acceleration Software is being used to consolidate the sales technology stack. Using this software further streamlines and accelerates the sales process. Will you be ahead of the curve in 2023? Veloxy Relayto OneMob.

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Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

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Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. How to optimize sales and marketing processes for efficient customer acquisition by Vladyslav Podoliako. The ethics of AI-powered marketing technology by Megan Michuda. Business email address Subscribe Processing.

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Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

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Technology Technology Education Follow-up 140

Veloxy

DECEMBER 14, 2022

In that same report, Salesforce found that companies were planning to invest in sales technology and other initiatives that would help their reps spend more time on the activities that generate revenue. And yet, with the investment of new sales technology, somehow teams overlooked the need to eliminate this form of non-selling activity.

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Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. This process is not possible within the Marketo Engage UI by default. View the complete set of October 2023 Marketo Release Notes. Why we care. Get MarTech!

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Martech

OCTOBER 3, 2023

See the updated programs: Marketo Engage Reference Library A convenient blueprint for reviews and approvals in Marketo + Workfront Enterprise teams that use Adobe Workfront to prioritize, assign, and complete projects can easily launch streamlined processes for Reviews and Approvals of Marketo Engage assets. Get MarTech! In your inbox.

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Search Engine Land

DECEMBER 12, 2023

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices?

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Objectives and Key Results Engineering Presentation User Experience 115

Gong.io

FEBRUARY 23, 2023

The past three years have brought us no shortage of external factors that have dramatically transformed our buying processes. For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. But how critical?

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Martech

JANUARY 22, 2024

The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Business email address Subscribe Processing. Simplified Reporting with AI Assistance. Get MarTech!

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Martech

OCTOBER 19, 2023

Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Business email address Subscribe Processing. Get MarTech! In your inbox.

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Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Marketing is playing a larger, more proactive role in the buying-selling process. Processing. ” Get MarTech!

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GTM B2B Strategic planning Drivers/motivators 124

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The number of people who “couldn’t live without AI,” jumped from 6% in 2023 to 15% today. Processing.

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Technology Technology Strategize Follow-up 125

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. Business email address Subscribe Processing. The post HubSpot’s May 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

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Contact Campaign Meeting Prospecting 107

Veloxy

AUGUST 23, 2023

Are you ready to revolutionize your sales process and skyrocket your team’s productivity? In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI sales tools are transforming the way sales teams operate, automating tasks, providing valuable insights, and optimizing efficiency.

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E-commerce Represent CRM Customer Relationship Management 130

Martech

JUNE 2, 2023

A great example of the tool at work is identifying the overuse of automation rules that can slow overall operational processes ‘behind the scenes’ (which can delay critical communications to your customers!). Simplifies the process of placing repeat orders, saving time and effort. Self-service reorder portal. Get MarTech!

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CRM User Experience Service Process 116

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. In fact, it took two months for the tool to finally stop processing data.

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Martech

DECEMBER 15, 2023

In other commenting visibility improvements, you can reduce friction and build trust for your in-HubSpot collaboration processes since the commenters will now be prevented from @-mentioning a user if the user does not have permission to view the item being discussed. Business email address Subscribe Processing. Get MarTech!

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Pipeline CRM Contact Meeting 117

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. Highlighting the enduring significance of in-person interactions in the sales process. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches.

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Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

SEPTEMBER 5, 2023

Social selling has effectively improved the sales prospecting process and looks like it might eliminate time-intensive cold calling altogether. Get a feel of who they are and who else will be involved in the sales process. Use a Data-Driven Sales Model Sales technology has come a long way in the past few years.

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Inside sales Pipeline Quota Cold Call 130

Martech

MAY 19, 2023

Previously, associating calls with deals was a manual process, which meant many calls were not attached, and the relevant information was difficult for your reps to find and hard for you to report on. Business email address Subscribe Processing. The post HubSpot’s April 2023 releases: The manager’s guide appeared first on MarTech.

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Iannarino

APRIL 2, 2023

Some of these responsibilities include sales strategy , sales planning , managing technology, sales training , or optimizing the sales process. Sales organizations may assign different tasks and outcomes to sales operations.

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Martech

NOVEMBER 27, 2023

Resolve an email sending probation Don’t lose the ability to email your contacts due to HubSpot flagging email deliverability issues by using the improved process to resolve an email sending probation. Business email address Subscribe Processing. Get MarTech! In your inbox.

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Contact Campaign Service Conversion 107

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. This oversight can be part of the company’s governance program or the marketing process.

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Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Business email address Subscribe Processing. over the coming years.

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B2C Drivers/motivators Growth Technology 116

Martech

JUNE 14, 2023

Not just in the technology, but in attitudes and usage. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) 71.2%

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Finance Price B2B Campaign 140

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. In the meeting, you’re asked to work with IT and identify the tools you can cut to save the company millions.

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Martech

MARCH 27, 2023

Business email address Subscribe Processing. The post HubSpot’s February 2023 releases: The manager’s guide appeared first on MarTech. Previously, cases had to be synced into custom objects in HubSpot, which are only available for Enterprise users and have fewer reporting and segmentation features than native Tickets.

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Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Business email address Subscribe Processing.

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