Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. AI-Driven Creativity Still Needs Human Judgment As noted, generative AI can create email copy, product recommendations, and even dynamic website content at scale. Yet it lacks the strategic foresight and emotional resonance required for effective marketing.

Strategize 118

Strategize Campaign Technology Technology 118

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Think in Flywheels : Your product should create data that makes your AI better, which makes your product more valuable. Build Natural Virality : The best viral loops aren’t forced – they’re built into the core product experience. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 115

Construction CRM Contact Follow-up 115

Martech

FEBRUARY 1, 2024

Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023. In your inbox.

Strategize 142

Strategize Trust Launch Retail 142

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 112

Territory Transportation Electricity Government 112

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. In 2023 alone, generative AI startups raised $21.8

Government 108

Government Technology Technology B2C 108

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. That was more than a dozen a day.

Drivers/motivators 79

Drivers/motivators Government Legal Price 79

Salesforce

OCTOBER 1, 2024

There’s a vast range of products to juggle, and sales can be unexpectedly impacted by quick-changing external forces like cultural phenomena and weather. You can gain further traction by partnering with influencers to promote products, but don’t discount the value of social-media-worthy store displays, events, and promotions.

Retail 105

Retail Promote Sales Follow-up 105

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 119

A/B testing Strategize Retail Clients 119

SaaStr

FEBRUARY 9, 2025

Under his leadership, Klaviyo has grown to nearly $1B in ARR and successfully went public in September 2023. Prior to founding Klaviyo, Andrew worked in software engineering and product development, bringing a deep technical understanding to the marketing automation space. The lesson?

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Veloxy

OCTOBER 5, 2023

By utilizing InMail strategically, you can expand your network and make meaningful connections with industry professionals that may not have been reachable through regular messages. Strategizing when sending InMails can be beneficial for optimal response rates. Avoid sending InMails on weekends. What is the purpose of LinkedIn InMail?

Objectives and Key Results 162

Objectives and Key Results Technique Networking Cold Call 162

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. For example, ChatGPT has over 180.5

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JANUARY 9, 2025

Dig deeper: Salesforce Agentforce: What you need to know While 2023 and 2024 [was for] realizing the initial benefits of AI in customer experience, 2025 will be the year where we really start to see the profound impact it will have, said Jay Patel, SVP & GM, Webex Customer Experience Solutions, Cisco.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

DECEMBER 30, 2022

No time for strategizing. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. The advice I shared in 2022 can guide you through 2023. of strategic and tactical approaches that can make a real difference in your email program. ‘Tis the season! Make money.

Retail 23

Retail Strategize Clients Launch 23

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Check out my article, How to Build Sales Compensation Plans that Increase Retention and Productivity. Bigger strategic lifts require more intention. Typically, companies want to pay the least amount for the most production.

Commission 125

Commission Finance Quota Strategize 125

SaaStr

AUGUST 31, 2023

We have 250+ Braindates already for SaaStrAnnual.com 2023 next week!! The Most Popular 2023 Annual Braindates So Far: #1. See you at Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! The post 250+ Braindates Already for SaaStr Annual 2023!! That now you can have IRL! Sep 6-8 in SF Bay!!

Strategize 109

Strategize Growth Conversion Product 109

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. This is not a widespread move yet, but I see more companies taking their eyes off the ball, and I am concerned.

Promote 123

Promote Represent Technology Technology 123

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Learn about a strategic approach to using AI and ML in your marketing analytics. MOps leaders can leverage AI tools like HubSpot’s Content Assistant and ChatSpot to boost productivity and effectiveness. Today: CRM.

CRM 106

CRM Strategize Technology Technology 106

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Sales Managers.

Strategize 106

Strategize Objectives and Key Results Campaign Promote 106

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Product Category Pages Need Social Proof Category pages play a crucial role in the customer journey, serving as the gateway to your product pages where the magic of conversion happens.

Niche 130

Niche Trust Represent Retail 130

Salesforce

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. With this knowledge, they lead the way in their departments, bringing strategic marketing wisdom to their businesses.

Territory 98

Territory Strategize Campaign Education 98

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 104

Strategize Strategic partnership GTM Legal 104

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 115

Entertainment B2B Education Campaign 115

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

X-functional 116

X-functional Retail Launch Non-Profits 116

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 108

Negotiate Contract Price Strategize 108

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. . Top 5 search trends for 2023 .

Objectives and Key Results 20

Objectives and Key Results Drivers/motivators User Experience Retail 20

SaaStr

FEBRUARY 16, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 109

Territory Government Trust Strategize 109

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 109

Growth E-commerce Profit margin Strategize 109

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier. The challenge comes down to knowing when and how much.

Product 126

Product GTM Sales CRM 126

Highspot

MARCH 24, 2023

Financial services firms need to be able to organize and quickly pivot around new strategic initiatives and plans such as mergers and acquisitions, reorganizations, and other changes to corporate structures. With that as a backdrop, we’re seeing some common themes in 2023.

Service 93

Service Strategize Clients Technology 93