Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Veloxy

OCTOBER 5, 2023

This ensures that your Sponsored InMails will reach the right audience without being diluted by other promotional content. By utilizing InMail strategically, you can expand your network and make meaningful connections with industry professionals that may not have been reachable through regular messages.

Objectives and Key Results 162

Objectives and Key Results Technique Networking Cold Call 162

Heinz Marketing

JANUARY 25, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Sales Managers.

Strategize 107

Strategize Objectives and Key Results Campaign Promote 107

Salesforce

AUGUST 29, 2024

According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022. However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.”

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Sandbox SEO’s critique raised concerns about the study’s findings and noted the overlap between GEO and traditional SEO practices, challenging the uniqueness of GEO ( Sandbox SEO, 2023 ).

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Martech

APRIL 26, 2023

Reduce manual data cleanup using expanded property validation If you want your team to spend less time on manual data cleanup and more time on strategic projects that achieve your department goals, property validation now includes custom text, number and date picker properties to help ensure the necessary data is entered correctly the first time.

A/B testing 101

A/B testing X-functional Campaign Contact 101

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

X-functional 116

X-functional Retail Launch Non-Profits 116

SaaStr

JULY 13, 2023

Q: What Does It Take To Write A Great Cold Email In 2023? They don’t open dumb emails or sift through the promotions tab, but if someone has a headline that solves your problem and says, “I’ve got the best candidate for outbound for you,” they will open it. Finding unicorn SDRs is one thing, but writing a great cold email is simple.

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X-functional Closing Growth Contract 96

Search Engine Land

FEBRUARY 16, 2024

There were over 15 billion worldwide visits to Amazon.com in 2023. billion in 2023. Implementing target campaigns, offering exclusive promotions, and sharing engaging content related to your products helps diversify your traffic sources. Dig deeper: 3 tips for using promotions and discounts in paid search 5.

Profit margin 124

Profit margin Promote Campaign Price 124

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023. Let’s take a deeper look. Get articles about marketing selected just for you, in your inbox Sign up now 2.

Referrals 136

Referrals Strategic partnership CRM Launch 136

SaaStr

DECEMBER 1, 2024

The Numbers That Matter: $10B+ Market Cap 180,000+ Customers 152% Net Dollar Retention (2023) 7x Growth in First 24 Months After IPO 1,000+ Employees Across 8 Global Offices What Did Zinman Do Differently? This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells.

Strategic partnership 103

Strategic partnership User Experience Growth Strategize 103

Martech

NOVEMBER 22, 2021

Email signatures make it possible to use personalized, targeted and non-intrusive banners to promote your brand and products. Each time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature. billion by 2023.

Contact 136

Contact Promote Appointment Trust 136

Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.”

Strategize 115

Strategize UX Technology Technology 115

Martech

JUNE 15, 2023

Strategic ad placement: Position your ads in locations where your target audience frequents. You can use location data and traffic patterns to identify these strategic locations. Take our brief 2023 MarTech Replacement Survey Engagement and conversions. View of Las Vegas through Beeyond Media’s map view.

E-commerce 120

E-commerce Sports Campaign Entertainment 120

Martech

MARCH 12, 2024

There have been starts and stops along the way, but we are now seeing social media being used strategically. Is it strategic? Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). How can social be used to promote these assets?

B2B 107

B2B Strategize Networking Promote 107

Martech

DECEMBER 21, 2023

If you’re planning a Q&A on social media during the event, or a webinar after the event, promote it widely in your event comms and share links to make it easy for people to attend. Track your metrics to prove your value Planning ahead for post-event marketing shouldn’t be an afterthought; it’s a strategic move. Get MarTech!

Hospitality 128

Hospitality Pipeline Strategize Presentation 128

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. When it was launched, it was a search feature (like a featured snippet) intended to promote external content. I’m talking about “hidden gems.”

Launch 109

Launch Referrals Strategize Networking 109

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. How do I get started?

Cold Call 109

Cold Call Niche B2B Strategize 109

Search Engine Land

SEPTEMBER 27, 2023

Strategize ways to develop trustworthiness with an audience and establish topical authority. However, in 2023, your users are engaging with multiple content types , meaning you need to consider how to effectively satisfy the intent behind the search query. The goal here is to understand what signals your users are giving us.

Strategize 129

Strategize Entertainment Engineering Trust 129

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. That’s what Cardii is doing for the 2023 holiday season. Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.”

B2C 115

B2C Sports B2B Gaming 115

Salesforce

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. The money customers continue to pay to maintain and support these apps could be used for more strategic purposes.

User Experience 98

User Experience Government Negotiate Strategize 98

Martech

OCTOBER 27, 2021

I would say that we spend a lot of time talking at the strategic level with the whole business about what we were trying to achieve,” said Wootton. “So Obviously we want to prioritize and promote those brands and those products based on what sort of content [the reader has] been consuming on the media sites.”.

E-commerce 117

E-commerce Customers Sports Technology 117

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

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Cross-sell Education Price Campaign 104

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. Content repurposing and diversification Humans can provide the creative ideas and strategic direction needed when scaling content efforts or diversifying content formats.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

Martech

OCTOBER 19, 2022

It will predict relevant search results (using autocomplete) and promote content based either on the customer’s behavior and search needs or business objectives. Around 70% of marketers expect to develop metaverse-like experiences in 2023. Sitecore Search. As a plug-and-play solution it can be deployed on a website within hours.

Product 113

Product Strategize Consult Technology 113

Martech

AUGUST 14, 2023

This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm. Encourage your team to embrace their roles as generalists or specialists and promote a culture of collaboration, mutual learning and leveraging individual strengths.

Construction 98

Construction Promote Technology Technology 98

Salesforce

DECEMBER 6, 2022

More CFOs are being promoted to CEO than ever before, according to new research. CFOs are taking broader leadership responsibilities, such as managing customer experiences, hiring and retaining talent, and leading strategic shifts into automation and other areas. CFO challenges in 2023 — and beyond. Approximately 8.1%

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Meeting Finance Technology Technology 98

Salesforce

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. As a result, they’ve been able to boost game attendance, reduce seasonal staffing costs, and get more promotional bang for their buck. It’s no secret that AI is already transforming industries.

Government 105

Government Technology Technology Strategize 105

SalesLoft

SEPTEMBER 23, 2022

When used strategically, personalization can show that your email wasn’t written specifically for the recipient. 9 Constructive B2B Cold Email Templates for 2023. Are you promoting new content? Content Promotion Sales Email Template. Content promotion emails boost content marketing and lead generation efforts.

Construction 52

Construction B2B Follow-up Prospecting 52

Martech

FEBRUARY 8, 2023

But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2023, marketers must up their game and devise out-of-the-box marketing programs to keep customers’ fleeting attention spans. Customers who visit a café to have coffee might be tempted to use the free Wi-Fi.

Retail 107

Retail Strategic partnership Gaming Trust 107

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Promote on social media Social media is one of the most popular distribution channels for B2B content. Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. You need to be strategic about it.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Martech

SEPTEMBER 16, 2022

But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access. billion by 2023. Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. What’s next for content marketing.

E-commerce 136

E-commerce Cross-sell Drivers/motivators Prospecting 136

Salesforce

FEBRUARY 15, 2024

During the 2023 holiday season, $199 billion of sales were influenced by AI. Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools. You can also simulate scenarios to see how things like promotions, price, and supply chain disruptions could impact demand.

Retail 92

Retail Promote Strategic planning Price 92

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. It’s a strategic shift that complements your marketing efforts. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 120

B2B Gaming Niche Appointment 120

Veloxy

AUGUST 31, 2023

Now, with the ever-expanding presence of data, we can use tools like ZoomInfo to quickly uncover Org Charts and learn of the latest personnel promotions. As we continue to recommend sales technology to outside sales reps , we also like to promote sales technology consolidation (few solutions, greater productivity) and flexibility.

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Outside Sales Pipeline Inside sales Cross-sell 130