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HubSpot’s March 2023 releases: The manager’s guide

Martech

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” This release promotes higher-quality data for more accurate reporting and decisions.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

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The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin

SaaStr

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: What Does It Take To Write A Great Cold Email In 2023?

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An SEO’s guide to ChatGPT prompts

Search Engine Land

pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing functions ChatGPT and AI software will and won’t replace. Let’s see how that impacts things here: These seem pretty good again! Be careful, though!

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. For this one deal, we just need to do X. Since clients use you differently, they can’t always use new functionality that you develop. “I never make the same mistake twice. I make it 5 or 6 times, just to be sure.”