Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%

X-functional 78

X-functional Referrals Sales Follow-up 78

Salesforce

MARCH 30, 2023

Mutual connection or referral} recommended I reach out Why it works: A referral in the subject line builds trust and credibility. X things smart {prospect’s role}s do Why it works: This one taps into the prospect’s desire to be the best at what they do. Why it works: This functions as a “pattern interrupt.”

X-functional 98

X-functional Referrals Follow-up Prospecting 98

Search Engine Land

SEPTEMBER 7, 2023

So, if you exclude any internal traffic, referrals, etc., Tech Tech functions the same way as demographics. This way, you’re not going to overwrite the original report and can return to it and make additional dashboards (like filtering traffic down to social, referral, etc.). all those filters will appear here.

GTM 136

GTM Campaign Follow-up Start-ups 136

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Retirement of attribution models Google retired four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Let’s get to it! Time decay. Position-based.

E-commerce 126

E-commerce Launch Campaign Retail 126

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. How did they do? All of them! The forecast goes backwards. Nick : Got it.

Price 111

Price Start-ups Up-sell X-functional 111