Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.

B2B 142

B2B Campaign Technology Technology 142

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Get MarTech!

B2B 117

B2B Campaign Growth Technology 117

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 122

A/B testing Strategize Retail Clients 122

Veloxy

MARCH 15, 2023

Lack of resources Implementing an effective revenue enablement strategy requires resources, including budget, personnel, and technology. Ineffective sales enablement tools Investing in sales enablement technology can improve revenue enablement, but it’s essential to select the right tools.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. But how will marketers ride this wave?

Sports 117

Sports Cross-sell Price Entertainment 117

Salesforce

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023! All at Dreamforce.

CRM 98

CRM Consult Technology Technology 98

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. To retain the data from the sunsetted metrics, export the information before October 2, 2023. Service Hub user availability Streamline your Service Hub Shared Inbox with the release to automatically assign emails and forms based on availability (beta).

A/B testing 128

A/B testing Sports Education Pipeline 128

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. View the complete set of October 2023 Marketo Release Notes. The post Marketo’s October 2023 releases: A manager’s guide appeared first on MarTech.

UX 110

UX Campaign Education Consult 110

Salesforce

SEPTEMBER 16, 2024

Many view service as a major opportunity. According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations. Instead, service in manufacturing creates differentiation by providing personalized experiences and the potential to expand service-based revenue models.

Manufacturing 52

Manufacturing Service Contact CRM 52

Salesforce

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Service 136

Service Customers Gaming Drivers/motivators 136

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

CRM 102

CRM Service Retail User Experience 102

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. TikTok was reported to pilot an ad-free subscription service on its app in October.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Using AI for customer service calls helps agents serve customers more efficiently. Take our brief 2023 MarTech Replacement Survey Generative web content. Why we care.

Service 112

Service Customers CRM Engineering 112

Smarter With Gartner

SEPTEMBER 9, 2021

Today’s hottest customer service technologies focus mostly on providing assisted service and freeing up support reps’ time — reflecting the increasing shift to digital self-service platforms and analytics capabilities. . Download now: Emerging Technologies in Customer Service and Support.

Service 109

Service Customers Finance Technology 109

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The company explained that its new technology has been helping advertisers reach their target audiences with optimal cost-efficiency as the industry moves away from third-party cookies. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Service 92

Service Click Through Rate Retail Growth 92

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Customers 59

Customers Finance Represent Technology 59

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Government 98

Government CRM Launch Start-ups 98

Salesforce

NOVEMBER 7, 2022

She’s the founder and CEO of Tech Forward Solutions , a nonprofit organization that exposes marginalized communities to cloud and software-as-a-service (SAAS)-based technologies. Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Next, meet Tiffany Spencer.

Territory 98

Territory Represent Meeting Start-ups 98

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology.

Promote 98

Promote Growth Technology Technology 98

Martech

NOVEMBER 27, 2023

Due to the limited character count of Instagram captions, the first comment is often used for additional hashtags to allow discoverability, extended descriptions about the product or service, questions for the viewers to answer in the comments and more. Get MarTech! In your inbox. Business email address Subscribe Processing.

Contact 106

Contact Campaign Service Conversion 106

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Customers 52

Customers Finance Represent Technology 52

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The platform also has an extensive database that covers over 16,000 different SaaS tools and supports the services side of the business. Grab tickets here.

Negotiate 86

Negotiate Contract Price Strategize 86

SaaStr

APRIL 27, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Startups are solving the world’s important challenges with agility, innovative technology, and determination. Join these incredible companies to experience all the value of SaaStr!

Commission 88

Commission Finance Negotiate Pipeline 88

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Automatic interaction summaries in Pega Customer Service along with accelerated chatbot training and a customer interaction simulator. Take the 2023 MarTech Replacement Survey Get MarTech!

Technology 75

Technology Technology Launch Meeting 75

Martech

NOVEMBER 30, 2022

I’ll summarize what you need to know about the latest release in five key categories: commerce, sales, service, marketing and loyalty programs. Next time, I’ll dive into the latest service, marketing, and loyalty programs features included in the Winter 2023 release. This series will connect those dots.

Territory 104

Territory Manufacturing Finance Price 104

APACSMA

MARCH 8, 2024

This shift not only affects marketing, sales, and customer service but also has a significant impact on sales enablement. Additionally, sellers need to be prepared for the changing landscape by developing digital competence, improving data literacy, and utilizing technology effectively.

Technology 52

Technology Technology Strategize Sales 52

SaaStr

JUNE 22, 2023

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 82

Contract Engineering Trust Technique 82

SaaStr

FEBRUARY 16, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Territory 97

Territory Government Trust Strategize 97

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

JANUARY 10, 2023

“I think we’re going to see marketing organizations get much more practical and realistic about the value of these technologies. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. We expect to see a surplus of non-gaming brands following in their wake.”. Get MarTech!

Gaming 104

Gaming Retail Technology Technology 104

Martech

JUNE 2, 2023

Guest check-out upgrade among Commerce enhancements Several significant updates that enhance customer experience were included in this release: upgrades to guest checkout, a self-service reorder portal, a Pay Now feature, and saved payment methods. Self-service reorder portal. Guest check-out feature. Get MarTech! In your inbox.

CRM 112

CRM User Experience Service Process 112

SaaStr

DECEMBER 1, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. appeared first on SaaStr.

Contract 98

Contract Gaming Clients Technology 98

SaaStr

NOVEMBER 17, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Today’s subscription businesses face unique challenges for managing product and service portfolios, billing solutions, financials, and customer databases.

Real Estate 95

Real Estate Pipeline Service Contact 95

Hubspot

JANUARY 17, 2023

In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. How to Get Into Tech Sales in 2023. IT services.

Networking 83

Networking Sales Commission Up-sell 83

Search Engine Land

OCTOBER 7, 2022

million financial services bad ads globally. The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorised for debt adjusting and debt counselling in order to show debt services advertisements starting from 6 December 2022.

Service 81

Service Launch Promote Campaign 81

Search Engine Land

MAY 22, 2023

The team also provides white-label link-building services. This enables solopreneurs to promptly provide top-tier links to clients and allows agencies to broaden the range of services they offer to customers. Considering all the merits of Editorial Link, this service is a cost-effective solution for both clients and agencies.

Real Estate 81

Real Estate Finance Price Promote 81