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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships.

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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Sports 112
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. The Data Cloud and Google Vertex AI integration will be in pilot mid-2023, and generally available late 2023. Availability : The new Amazon and Databricks integrations will debut in pilot next year.

Referrals 136
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Who is Eran Zinman | Co-CEO of SaaS Leader Monday.com

SaaStr

The Numbers That Matter: $10B+ Market Cap 180,000+ Customers 152% Net Dollar Retention (2023) 7x Growth in First 24 Months After IPO 1,000+ Employees Across 8 Global Offices What Did Zinman Do Differently? This wasn’t just feature creep – it was strategic expansion that drove both stickiness and upsells.

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Why we care about loyalty marketing

Martech

In 2023, marketers must up their game and devise out-of-the-box marketing programs to keep customers’ fleeting attention spans. Marketers also make rewards mobile-friendly and continue to push toward app-based programs Strategic partnerships are also on the rise. What’s next in loyalty marketing?

Retail 113
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Effective Methods: How to Get Real Estate Leads

Lead Fuze

million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. The competition among agents is fierce and standing out from the crowd requires strategic planning and execution. How to generate real estate leads 2023? How to generate real estate leads 2023?