article thumbnail

The state of intent data in 2023 and beyond

Martech

Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning. The post The state of intent data in 2023 and beyond appeared first on MarTech. Collapse data and functional silos that leave big gaps. ” Get MarTech! In your inbox. Processing.

GTM 117
article thumbnail

Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The GA4 migration deadline is right around the corner

Search Engine Land

If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation. Visit Digital Marketing Depot to download the GA4 Preparation Guide.

article thumbnail

What’s Actually Working For SaaS PR In 2023 … And What Isn’t

SaaStr

What’s Actually Working For SaaS PR In 2023 … And What Isn’t Back when Jason wrote his SaaS founders’ guide to PR , he put out one of the most tangible and pragmatic guides to what makes hiring a PR firm truly worth it. I asked him to put together a primer on just what PR really is. Jason – ed.

Angle 79
article thumbnail

Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Strategic Planning Lastly, strategic planning is the backbone of any successful real estate business. A well-maintained property not only attracts high-quality tenants but also preserves or increases its value over time, making it a sustainable investment.

article thumbnail

Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

article thumbnail

New report shows enterprise email marketers embrace AI 

Martech

More than 9 in 10 marketers say AI will have a major impact Source: 2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel by RPE Origin and Ascend2 Only 8% of marketers doubt the effect AI will have on email marketing. Here are five of the key findings in our study ( download a free ungated copy ): 1.