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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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The state of intent data in 2023 and beyond

Martech

Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning. The post The state of intent data in 2023 and beyond appeared first on MarTech. Collapse data and functional silos that leave big gaps. ” Get MarTech! In your inbox. Processing.

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The GA4 migration deadline is right around the corner

Search Engine Land

If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation. Visit Digital Marketing Depot to download the GA4 Preparation Guide.

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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

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What’s Actually Working For SaaS PR In 2023 … And What Isn’t

SaaStr

What’s Actually Working For SaaS PR In 2023 … And What Isn’t Back when Jason wrote his SaaS founders’ guide to PR , he put out one of the most tangible and pragmatic guides to what makes hiring a PR firm truly worth it. I asked him to put together a primer on just what PR really is. Jason – ed.

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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. ” Brands were working on transformative GTM efforts pre-pandemic.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Overview of the job market According to SBI Growth, the employment of sales representatives is projected to grow by 1 to 14% for more than half of all companies in 2023. Successful field sales managers also need to possess strong leadership skills, communication skills, and the ability to analyze data and make strategic decisions.

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