Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 118

Entertainment B2B Education Campaign 118

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026.

Technology 139

Technology Technology Education Follow-up 139

Gong.io

FEBRUARY 23, 2023

For today’s sellers, these factors have ushered in digital transformation across your organizations, dozens of new technologies at your disposal, and the requirement to master new skills. There is no doubt your typical buyer’s journey will continue to change in 2023. But how critical? The road ahead To quote John C. Growth is optional.”

Closing 121

Closing Price Finance Negotiate 121

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The number of people who “couldn’t live without AI,” jumped from 6% in 2023 to 15% today.

Technology 122

Technology Technology Strategize Follow-up 122

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. The 2023 quantitative study surveyed investment analysts across the U.K.

Drivers/motivators 132

Drivers/motivators Growth Objectives and Key Results Strategize 132

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 121

Objectives and Key Results Strategize Technology Technology 121

Search Engine Land

DECEMBER 12, 2023

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices?

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Retail 98

Retail Appointment Price Strategize 98

Martech

DECEMBER 19, 2022

Kerry Cunningham, director of research at revenue technology leader 6Sense, shares: “Most buyers are researching your solution and don’t know your company or solution exists. Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning.

GTM 121

GTM B2B Strategic planning Drivers/motivators 121

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 115

B2C Drivers/motivators Growth Technology 115

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

APRIL 26, 2023

Reduce manual data cleanup using expanded property validation If you want your team to spend less time on manual data cleanup and more time on strategic projects that achieve your department goals, property validation now includes custom text, number and date picker properties to help ensure the necessary data is entered correctly the first time.

A/B testing 102

A/B testing X-functional Campaign Contact 102

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! You will need to break all accounts into three tiers: Strategic – your top-value accounts that should use a sales-led, marketing-supported approach that provides one-on-one engagement. What does a successful account based selling strategy include?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Veloxy

SEPTEMBER 5, 2023

For instance, be strategic. Use a Data-Driven Sales Model Sales technology has come a long way in the past few years. Inside Sales Reps are Productive & Efficient You would think the wealth of technology today would create inside sales multitasking extraordinaires. Veloxy ) Dialing Technology (eg.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Government 136

Government Strategize Start-ups Technique 136

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands. AIs contribution : Tools streamline data collection and segmentation.

Strategize 121

Strategize Campaign Technology Technology 121

SaaStr

MARCH 30, 2023

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! The post Thanks to PSG Equity, Rapid, Vertice, and Vitally for Sponsoring SaaStr Europa 2023! At SaaStr, our partners are an integral part of our events. Grab tickets here.

Negotiate 80

Negotiate Contract Price Strategize 80

Martech

JULY 17, 2024

Strategic deployment. Technological integration. China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. Expert guidance.

Government 144

Government Technique Strategize Process 144

Search Engine Land

SEPTEMBER 5, 2023

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. This is live data for June 2023, for informational non-branded keywords. Here are the results: The dataset Our agency, Agile SEO, specializes in the technology industry. Learn how the model works. for actual websites.

CTR 142

CTR Technique Strategize Niche 142

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 83

Growth E-commerce Profit margin Strategize 83

SaaStr

DECEMBER 15, 2022

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. A-LIGN is a technology-enabled security and compliance partner that helps global organizations take a strategic approach to confidently mitigate cybersecurity risks.

Engineering 15

Engineering Strategize Technology Technology 15

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. billion in revenue in 2023 — a 67% increase from 2022. TikTok generated an estimated $16.1

Campaign 125

Campaign Launch Growth Strategize 125

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 114

Territory Transportation Electricity Government 114

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 123

Drivers/motivators Represent Contact Campaign 123

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 111

Government Technology Technology B2C 111

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Dig deeper: How to unlock the power of your marketing technology 2.

Strategize 119

Strategize Campaign Technology Technology 119

Martech

MAY 17, 2024

The crypto and EFT experts from 2022 have become AI experts in 2023. Starting small but strategic AI technologies will change more and faster — stay agile, adaptable and always inquisitive. Call it strategic nurturing or training data. I typically call out “use cases” in this part of the dialog.

B2B 125

B2B Strategize Technology Technology 125

Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.”

Strategize 116

Strategize UX Technology Technology 116

Martech

JULY 17, 2024

Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively.

GTM 102

GTM Product Strategize Drivers/motivators 102

Martech

JANUARY 3, 2022

Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Identity resolution technology connects those identifiers to one individual. These technologies also ensure their activities stay in line with privacy regulations. This will help them better prepare for any potential privacy troubles.

Trust 141

Trust Legal Healthcare Campaign 141

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? TRUST “We are a human-first business.” – Helen Baptist As we track progress toward our bigger strategic vision with small wins, admit where you suck. Watch it here.

B2B 70

B2B GTM Cross-sell Trust 70

Martech

FEBRUARY 15, 2023

Advancements in modern marketing technology make it possible to centrally access this information and use it in marketing automation campaigns. You know you’ve collected it compliantly and can now use it to strategize and scale winning customer journeys with your brand.

Campaign 124

Campaign Strategize Technology Technology 124

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful. Get MarTech! In your inbox.

Customers 145

Customers Retail GTM B2B 145