Iannarino

JULY 27, 2023

Far be it from me to tell you what technologies to remove from your sales tech stack , but if you cannot connect something to revenue growth or some important sales objective, you may not need it. As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet.

Technology 199

Technology Technology B2B Sales 199

Veloxy

MARCH 15, 2023

Lack of resources Implementing an effective revenue enablement strategy requires resources, including budget, personnel, and technology. Ineffective sales enablement tools Investing in sales enablement technology can improve revenue enablement, but it’s essential to select the right tools.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

NOVEMBER 14, 2023

Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. Fast-forward to October 2023.

Retail 121

Retail Niche Objectives and Key Results Technology 121

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business.

A/B testing 113

A/B testing Strategize Retail Clients 113

Iannarino

JUNE 9, 2023

Every new idea or technology, or even some passing fad , causes sales leaders and salespeople to believe something new will make selling easier, faster, and certain. It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny object that flashes across LinkedIn.

Technology 248

Technology Technology Sell Sales 248

Martech

MAY 2, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. Everyone who knows marketing technology knows the marketing technology landscape. Why we care.

Technology 106

Technology Technology Represent Drivers/motivators 106

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult.

B2B 136

B2B Campaign Technology Technology 136

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Engineering 115

Engineering B2B Pipeline Strategize 115

Salesforce

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Objection handling 116

Objection handling Customer Relationship Management Negotiate CRM 116

Salesforce

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023! Not familiar with Trailhead Quests?

CRM 98

CRM Consult Technology Technology 98

Veloxy

APRIL 12, 2023

Be prepared to answer common questions about the technology, financing options, and the installation process. For example, the Department of Energy’s Solar Energy Technologies Office provides resources for homeowners , including information on solar technology, financing options, and frequently asked questions.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

SEPTEMBER 26, 2023

Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations! We have your back with Dream Quest 2023. Dream Quest 2023 Unlock your tech potential with new badges and engaging challenges. Quests Beyond Dream Quest 2023!

Trust 122

Trust CRM Drivers/motivators Start-ups 122

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. There has to be a clearly defined use case, and that involves customers.

Retail 100

Retail Technology Technology Conversion 100

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. The post 2023 in review: Our top 10 articles on marketing automation appeared first on MarTech. Today: marketing automation.

B2B 108

B2B Campaign Technology Technology 108

Search Engine Land

SEPTEMBER 28, 2023

With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. The research found that: 22% of all online ad spend is lost due to ad fraud in 2023. 30% of mobile ad spend is lost to ad fraud in 2023. 30% of mobile ad spend is lost to ad fraud in 2023.

Territory 108

Territory Campaign Technology Technology 108

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. The ethics of AI-powered marketing technology by Megan Michuda. The rise of AI in marketing technology brings ethical questions to the forefront. The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech.

CRM 91

CRM Strategize Technology Technology 91

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Objectives and Key Results 83

Objectives and Key Results Technology Technology Contract 83

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 82

Transportation Gambling Networking Technology 82

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K.

Entertainment 128

Entertainment Education Launch Presentation 128

Salesforce

AUGUST 18, 2023

5 reasons Muleys should attend Dreamforce With less than a month until Dreamforce 2023, it’s officially the most wonderful time of the year! Improve Visibility and Trust for AI Initiatives : AI technologies like chatbots and ChatGPT are increasingly being adopted. We can’t wait to see you in person for Dreamforce 2023!

Government 98

Government Trust CRM Follow-up 98

Search Engine Land

DECEMBER 12, 2023

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. Do the patents reflect Google’s actual practices?

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Martech

OCTOBER 20, 2022

Register today for “5 Ways to Improve your Content Workflows and Strategy in 2023,” presented by Canto, and get the survey results to learn content strategies, workflows and technology that have made these organizations successful. . The post Webinar: 5 ways to improve content strategy in 2023 appeared first on MarTech.

Presentation 106

Presentation Technology Technology Product 106

Anthony Cole Training

MAY 17, 2024

According to the 2023 Edelman Trust Barometer, “Only 59% percent of the 32,000 global respondents to the firm’s 23rd annual trust and credibility survey trust financial services to do what is right, compared to 75% who trust technology and 71% who trust education and food & beverage companies — the top 3 most trusted industries.

Sell 264

Sell Education Trust Technology 264

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. Most of the events that made the list before COVID are back in full swing as in-person events in 2023.

Transportation 73

Transportation Gambling Networking Technology 73

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Those technology numbers may not change all that soon. via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. That’s the same as for this year.

Technology 91

Technology Technology B2B Represent 91

Martech

OCTOBER 30, 2023

Modern UX report modals offer increased filtering to address common pain points Marketo Engage’s report assets were updated to follow the Modern UX experience in early 2023. View the complete set of October 2023 Marketo Release Notes. The post Marketo’s October 2023 releases: A manager’s guide appeared first on MarTech.

UX 100

UX Campaign Education Consult 100

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. To retain the data from the sunsetted metrics, export the information before October 2, 2023. The post HubSpot’s August 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech! In your inbox.

A/B testing 115

A/B testing Sports Education Pipeline 115

Highspot

MARCH 24, 2023

The financial services industry continues to undergo a major digital evolution as client expectations around technology and the client experience change, and competition intensifies. In 2022, financial services technology buyers continued to focus on stability and resilience to enhance their technology ecosystems.

Service 93

Service Strategize Clients Technology 93

Search Engine Land

JANUARY 19, 2023

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Tools and technology that matter. Here’s the full, ungated report: The State of Technical SEO Report 2023 Why we care. Resources matter. Dig deeper.

Engineering 89

Engineering Technology Technology 89

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Entertainment 106

Entertainment B2B Education Campaign 106

Martech

MAY 24, 2023

There’s a significant cost too associated with paying for technology resources that stand idle. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. Take the 2023 MarTech Replacement Survey Get MarTech!

Technology 95

Technology Technology Drivers/motivators Consult 95

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. There’s so much we don’t know about what will happen in the next 12 months.

Retail 103

Retail Campaign Clients Drivers/motivators 103

Salesforce

NOVEMBER 7, 2022

She’s the founder and CEO of Tech Forward Solutions , a nonprofit organization that exposes marginalized communities to cloud and software-as-a-service (SAAS)-based technologies. Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Next, meet Tiffany Spencer. NOMINATE NOW.

Territory 98

Territory Represent Meeting Start-ups 98

Veloxy

JANUARY 18, 2023

However, prioritizing in-person meetings over digital channels doesn’t mean you can’t leverage technology. Everything You Need To Know in 2023 appeared first on Veloxy. Connecting face-to-face can become a powerful differentiator and set the stage for a long-term relationship based on trust and making customers feel valued.

Territory 246

Territory CRM Represent Lead generation 246

Martech

MARCH 14, 2023

The maker of SurveyMonkey, Momentive Global, has entered into a definitive agreement to be acquired by Symphony Technology Group (STG), in a deal valued at approximately $1.5 The deal is expected to close in the second or third quarter of 2023. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech!

Technology 80

Technology Technology Closing Customers 80