Remove 2023 Remove Trust Remove X-functional
article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. Judge Amit P.

article thumbnail

Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

Service 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

Jason has noted the importance of a hybrid model and, in 2023, added that many CROs have said they want folks back in the office at least three days a week because those outside of the top 5% of performers suffer from a remote model. Tapping into a market they were familiar with and trusted, helped their dollars go further.

B2B 117
article thumbnail

7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). How do you find them?

B2B 109
article thumbnail

15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. and 528 million globally in 2023, it remains a popular social media platform. But who is the audience on X? compared with 31.9%

article thumbnail

#Salesblazer Q&A: What Email Subject Lines Really Get Clicks?

Salesforce

Mutual connection or referral} recommended I reach out Why it works: A referral in the subject line builds trust and credibility. X things smart {prospect’s role}s do Why it works: This one taps into the prospect’s desire to be the best at what they do. This intro invites readers in while creating a feeling of trust.

article thumbnail

How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. This forcing function happens monthly to pause and think structurally about your business. They grew 2.5x