Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward.

B2B 101

B2B X-functional UX Campaign 101

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department. June 2023 SEO Strategy DE 30.06.23

CTR 122

CTR X-functional Profit margin Contract 122

Search Engine Land

APRIL 26, 2024

Use the filter functionality to isolate positive or negative changes. While other issues were present following this time, with consistent work since the beginning of 2023, progress is clearly being made as more recent updates take effect. If you’ve seen a large drop, check for messages.

X-functional 114

X-functional UX User Experience Follow-up 114

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Name X category of SaaS.

GTM 102

GTM X-functional Price Pipeline 102