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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Its core functions and use are in image and speech recognition and NLP tasks like search and content creation. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X. HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021. Yandex upgraded its YandexGPT to the third version in April.

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward.

B2B 101
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

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HubSpot’s March 2023 releases: The manager’s guide

Martech

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta. Get MarTech! In your inbox.

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7 emerging skills every SEO must master in 2023

Search Engine Land

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. SEOs must embrace content design as a tool in their arsenal in 2023. For SEOs to succeed in 2023, they must dig into content editing. Reports suggest that the global SEO market size is expected to reach $122.11

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

So that June 2023 phone call telling us our CSM was being deprecated as of February 2024 was a big deal. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

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