Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 113

Objectives and Key Results CRM Pipeline Contact 113

Martech

JULY 22, 2024

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

Campaign 106

Campaign Territory Technique Service 106

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

AUGUST 5, 2024

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. Why we care. The latest. Between the lines.

Networking 81

Networking Campaign Product 81

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer.

Niche 98

Niche Retail Promote Follow-up 98

Salesforce

AUGUST 15, 2024

Then we give a few tips on how you can incorporate those learnings into the 2024 holiday season. This comes back to the need to target your campaigns with a focus on highly engaged subscribers who are already interacting with your brand. This tells us the additional volume doesn’t actually help in driving engagement rates.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 116

Click Through Rate Retail Sports Growth 116

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Campaign 118

Campaign Start-ups Follow-up Customers 118

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. That makes sense. Email: Business email address Sign me up!

Retail 67

Retail Price Promote Growth 67

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

Launch 110

Launch Campaign B2B Process 110

Salesforce

OCTOBER 11, 2024

According to Verizon’s 2024 Data Breach Investigations Report , 68% of breaches involved a nonmalicious human element, such as social engineering attacks or simple human error. While companywide security awareness campaigns are invaluable, they can fall short in addressing the nuanced and varied nature of each employee audience.

Campaign 64

Campaign Intrinsic Education Trust 64

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

B2B 122

B2B Non-Profits CTR Click Through Rate 122

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

Sports 114

Sports Gambling Entertainment Hospitality 114

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 108

Retail Campaign Sales Represent 108

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles.

Launch 123

Launch Represent Engineering CRM 123

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway. How does this work?

Drivers/motivators 126

Drivers/motivators Represent Contact Campaign 126

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject line generation.

Campaign 130

Campaign Launch Gaming Sports 130

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. This is good news for marketers looking to optimize holiday campaigns. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. ecommerce sales were up 9.6%

Sports 122

Sports Retail Start-ups Up-sell 122

Martech

AUGUST 9, 2024

Take our brief 2024 MarTech Replacement Survey Ad spending controls The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. Automatic campaign stoppage when limit is reached. This gives advertisers more control over their spending, potentially preventing unexpected budget overruns.

Service 126

Service Campaign Process B2C 126

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. Dig deeper: How does AI fit into marketing campaigns? Let me explain. Let me explain.

Profit margin 126

Profit margin Objectives and Key Results Strategize Legal 126

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. The power to refine ad targeting by excluding specific search queries on campaign levels will be in your hands. Why we care. Bottom line.

Campaign 109

Campaign Account management Launch Conversion 109

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 117

Government CRM Technology Technology 117

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 110

Technology Technology Campaign Product 110

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic. Most interest went toward topics related to industry trends or use cases that had the highest viewership.

B2B 133

B2B Campaign Represent Presentation 133

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Salesforce

SEPTEMBER 19, 2024

At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind.

Territory 126

Territory Launch Growth Contract 126

Search Engine Land

AUGUST 1, 2024

This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. First seen: UK advertising agency, Bidnamic reported a severe data breach on LinkedIn between July 30-31, 2024, with advertisers seeing competitors’ sensitive information in their accounts. Why we care. Bottom line.

Campaign 109

Campaign Product 109

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. Between the lines: The shift to newer ad formats like Google’s Performance Max and Meta’s Advantage Shopping Campaigns+ is contributing to the changing dynamics.

Price 100

Price Retail Campaign Growth 100

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Campaign 103

Campaign Product Process Advertising/ Marketing 103

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 112

Launch B2B Campaign Follow-up 112

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. Dig deeper: How agile marketing teams can work with AI What will ‘Agile + Generative AI’ achieve? It just isn’t yet widely known and mainstream.

Engineering 138

Engineering Management Consulting Start-ups Conversion 138

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

B2B 133

B2B X-functional Cross-sell B2C 133

Martech

AUGUST 29, 2024

” “Marketers continue to focus on data analysis and market research to enhance decision-making processes, to optimize campaigns and gain deeper insights into consumer behavior,” said Karsten Weide, principal and chief analyst for W Media Research, during a roundtable discussion about the report.

Retail 126

Retail Campaign Technology Technology 126

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns.

Retail 130

Retail Entertainment B2B Campaign 130

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 118

B2B Lead generation A/B testing Objectives and Key Results 118

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that.

Technology 120

Technology Technology Consult Campaign 120