Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Salesforce

AUGUST 15, 2024

The data suggests that there is a risk versus reward conversation to be had before heading into your peak sending season. Then we give a few tips on how you can incorporate those learnings into the 2024 holiday season. Your odds of conversion increase drastically with highly personalized content that will stand out in the crowd.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer. Get the newsletter search marketers rely on.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). The ads offered either a free trial or a demo.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles.

Launch 121

Launch Represent Engineering CRM 121

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Using AI agents to gain customer insights AI agents engage customers in conversations.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

B2B 131

B2B Campaign Represent Presentation 131

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. The power to refine ad targeting by excluding specific search queries on campaign levels will be in your hands. Why we care. Bottom line.

Campaign 109

Campaign Account management Launch Conversion 109

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. Dig deeper: How does AI fit into marketing campaigns? Let me explain. Let me explain.

Profit margin 124

Profit margin Objectives and Key Results Strategize Legal 124

Salesforce

SEPTEMBER 19, 2024

At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind.

Territory 126

Territory Launch Growth Contract 126

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

Sports 112

Sports Gambling Entertainment Hospitality 112

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. And doesn’t this also affect SEO and conversion rates? Better conversion rates across personas, segments, channels, industries and products. To support a lower CAC, conversion rates can go up across every channel, all based on hyper-personalization.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject line generation.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. Yes, but: Despite higher prices, key performance metrics like conversion rates have largely kept pace, suggesting improved ad efficiency. Paid search spend increased 6% YoY.

Price 100

Price Retail Campaign Growth 100

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. What type of ABM targeting strategy is best for a small marketing team?

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Clearly, this campaign took a major investment of time, money and creativity. See my earlier article for useful stats and resources on this subject. This is a good thing.

B2B 131

B2B X-functional Cross-sell B2C 131

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 110

Customers A/B testing B2C Cross-sell 110

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA. As with anything new, some were skeptical of its long-term value. The simple answer is that it depends.

Clients 125

Clients Strategize Launch Technology 125

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 110

Retail Networking Legal Campaign 110

Martech

OCTOBER 24, 2024

Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. GenAI tailors experiences based on customer behavior, increasing conversion rates. By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. never tried).

Niche 120

Niche Growth Pipeline CRM 120

Martech

AUGUST 15, 2024

Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Marketing provides content that educates and equips teams with key talking points to drive client conversations.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Her team stopped hiding behind automation and started engaging in real customer conversations. Streamlined.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well. Are you getting the most from your stack?

Territory 110

Territory Transportation Electricity Government 110

Martech

OCTOBER 29, 2024

For brands focused nationwide, ad spending has shifted (slightly) to geography that tends to have higher conversion rates and are not feeling the impact of the elections.” Political campaigns put much of their budgets into linear TV, saturating that channel. Non-swing states received 2.2x more CTV spend than in swing states this year.

Territory 114

Territory Networking Price Up-sell 114

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Conversion 103

Conversion Account management CRM Campaign 103

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. This contributes to the perception that devices and apps monitor consumers offline audio conversations.

Manufacturing 122

Manufacturing Legal Retail Trust 122

Martech

OCTOBER 1, 2024

Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans.

Construction 114

Construction CRM Contact Follow-up 114

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Data can be created, processed and analyzed in near real-time.

Manufacturing 124

Manufacturing Assembly Line Technology Technology 124

Martech

AUGUST 9, 2024

What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media. What we haven’t seen as much is how you take these personalized interactions that have emerged, particularly with chatbots, and use that data to optimize your marketing campaigns and messaging.

Technology 110

Technology Technology Clients Campaign 110

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. AdCreative.ai It considers brand guidelines and audience data for optimal impact.

Launch 112

Launch Campaign Trust Technology 112

Martech

AUGUST 13, 2024

What is your typical planning horizon for marketing programs/campaigns? For instance, when analyzing content marketing data, you might need to look at page views, unique visitors, time on page, scroll depth, backlinks, bounce rate, keyword rankings, click-thru rate, conversion rate, pages per session, etc. Processing.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108