Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. This project aims to save $100 million in electricity costs in its first 10 years. Are you getting the most from your stack?

Territory 113

Territory Transportation Electricity Government 113

Martech

DECEMBER 8, 2023

Consider the following scenario: You’re contemplating a new social media campaign to help you get closer to your revenue target. It’s a controversial campaign idea that will drive sales among one segment of your audience but anger a different segment. As you create your mission statement, you also want to think about tomorrow.

Electricity 140

Electricity Represent Niche Campaign 140

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. He’s also spoken at The MarTech Conference.

Electrical Engineering 107

Electrical Engineering Healthcare Electricity Technology 107

Martech

JANUARY 16, 2025

It requires huge investments in data centers and vast amounts of electricity to run them. In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. The platform integrated data-driven design and messaging with precise timing to enhance omnichannel marketing campaigns.

Non-Profits 112

Non-Profits Electricity Launch Retail 112

Search Engine Land

OCTOBER 1, 2024

Should we consistently invest in PR or SEO instead of short-term campaigns? In this case, the growth in brand search interest started in the summer of 2022 but grew substantially in 2024. What media coverage caused YoY growth in brand search in 2024 from 2023 and 2022?

Electricity 95

Electricity Growth Strategize Launch 95

Spiro Technologies

NOVEMBER 7, 2023

Adam Honig: I’m here in the Boston area, and of course, General Electric somehow has moved its headquarters here a number of years ago. Chad Moutray: Yeah, the reality is General Electric, which is a member, and a lot of other companies use a lot of small businesses as suppliers. But a lot of them are much more modestly sized.

Manufacturing 59

Manufacturing Construction Electricity Non-Profits 59