Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

Salesforce

AUGUST 15, 2024

Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 Then we give a few tips on how you can incorporate those learnings into the 2024 holiday season. This comes back to the need to target your campaigns with a focus on highly engaged subscribers who are already interacting with your brand.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Sales teams are expensive. The ads offered either a free trial or a demo.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer.

Niche 98

Niche Retail Promote Follow-up 98

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Salesforce is predicting 2% growth, both globally and for the United States. Prime Day in July saw meaningful discounts generate 3% more sales and a growth in sales volume.

Retail 66

Retail Price Promote Growth 66

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. This is good news for marketers looking to optimize holiday campaigns. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. year-over-year.

Sports 120

Sports Retail Start-ups Up-sell 120

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

B2B 131

B2B X-functional Cross-sell B2C 131

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

Government 115

Government CRM Technology Technology 115

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject line generation.

Campaign 128

Campaign Launch Gaming Sports 128

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. Higher ad prices drove most of the spending growth, while ad volumes (clicks and impressions) slowed or decreased in some channels. Paid search spend increased 6% YoY. The report.

Price 100

Price Retail Campaign Growth 100

Martech

AUGUST 29, 2024

” “Marketers continue to focus on data analysis and market research to enhance decision-making processes, to optimize campaigns and gain deeper insights into consumer behavior,” said Karsten Weide, principal and chief analyst for W Media Research, during a roundtable discussion about the report.

Retail 124

Retail Campaign Technology Technology 124

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 110

Launch B2B Campaign Follow-up 110

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 118

Retail Campaign Drivers/motivators Launch 118

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Better marketing productivity should lead to more revenue and growth, right? Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. If not, are you doing things the right way?

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. growth in the U.S.

Retail 110

Retail Networking Legal Campaign 110

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. And if the campaign is evergreen, there must be oversight as well.

Territory 110

Territory Transportation Electricity Government 110

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

JANUARY 14, 2025

Only 24% of CMOs feel confident about their 2024 funding. Running scattershot campaigns instead of focusing on what truly works. The “brand awareness” campaigns with no connection to revenue? Let them break rules, ignore processes and do whatever it takes to drive growth. Covering talent gaps with contractors.

Pipeline 120

Pipeline Contract Growth Campaign 120

Martech

OCTOBER 24, 2024

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. But with so many choices, which ones truly deliver?

Niche 120

Niche Growth Pipeline CRM 120

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 110

Customers A/B testing B2C Cross-sell 110

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Dig deeper: IAB NewFronts rings in the age of digital video dominance Here are three key reasons behind this growth in digital video and the numbers behind them. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.”

Retail 128

Retail Entertainment B2B Campaign 128

Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” In fact, the strategy should remain the same – ask permission, ensure your customers have a choice on what data they share and rely on zero and first party data to craft your campaigns.” Processing.

Growth 122

Growth Campaign Market share Start-ups 122

Martech

AUGUST 15, 2024

Moving towards more automation: Low code, no code Many marketers already automate parts of their marketing pipeline through the likes of automated email systems, where a trigger sets off a series of activities such as a drip campaign. Marketers move from creating art, copy, or campaigns from scratch to creating prompts and automations.

Pipeline 119

Pipeline Follow-up Technology Technology 119

Salesforce

AUGUST 6, 2024

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels.

Retail 118

Retail Networking B2C Campaign 118

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 130

E-commerce Niche Launch Education 130

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

Niche 88

Niche Promote Lead generation Growth 88

Martech

FEBRUARY 3, 2025

By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth.

Entertainment 110

Entertainment Price Gaming Campaign 110

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. B2B email campaigns Email campaigns aren’t just for consumer brands.

Profit margin 127

Profit margin B2B Campaign Retail 127

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Benefits of Early Budget Planning There are many benefits to getting started early.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98