Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

Gaming 112

Gaming Campaign Clients Represent 112

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. But 2024 will be the year we see more widespread application.

Retail 137

Retail Niche Objectives and Key Results Technology 137

Martech

DECEMBER 20, 2023

It includes expert interviews, mini-action plans, and insider secrets from Porterfield’s successful launches and projects. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. They also do a great job answering listener questions.

Gambling 128

Gambling B2B Drivers/motivators Launch 128

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. While the above tactics can help video push people toward purchase, good video campaigns usually lead to more brand searches first, then conversions.

Real Estate 121

Real Estate Campaign Technique Clients 121

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 122

Campaign Niche Territory Construction 122

Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024.

CTR 100

CTR Campaign Legal Launch 100

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 121

Campaign Conversion Clients Technology 121

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B 111

B2B Represent Campaign Strategize 111

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject line generation.

Campaign 136

Campaign Launch Gaming Sports 136

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Improved ad formats Amazon recently launched several new ad formats designed to capture and retain customer attention. What’s new in Amazon Ads?

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

Search Engine Land

SEPTEMBER 19, 2024

Time and cost are big challenges when it comes to creating good quality video content for campaigns. 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Live image allows brands to produce short, animated campaign images quickly. advertisers. Why we care. By the numbers. How it works.

Launch 85

Launch Campaign Technology Technology 85

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

B2B 108

B2B Represent Campaign Strategize 108

Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. What AI Overview Ads look like.

Launch 114

Launch Angle Engineering Campaign 114

Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. billion in Q1 2024 compared to $28.1 billion in Q1 2024. This is likely why Meta is reportedly looking to launch ads in Threads later this year. Advertising revenue was $35.6 billion in Q1 2023.

Launch 84

Launch Growth Price Campaign 84

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

Sports 124

Sports Gambling Entertainment Hospitality 124

Search Engine Land

APRIL 29, 2024

Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 86

B2B Lead generation Education Campaign 86

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. This update allows managers to continue optimizing Google ad campaigns effectively, even as cookies are phased out. And they are just the tip of the iceberg. In your inbox.

Strategize 115

Strategize User Experience Contact Service 115

Search Engine Land

SEPTEMBER 18, 2024

Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. The power to refine ad targeting by excluding specific search queries on campaign levels will be in your hands. Why we care.

Campaign 109

Campaign Account management Launch Conversion 109

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 122

Launch B2B Campaign Follow-up 122

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai

Launch 124

Launch Trust Campaign Technology 124

Search Engine Land

OCTOBER 16, 2023

Google has been clear about this in recent years, launching their link spam update specifically targeting the tactic and noting these links have zero value in the long term. The importance of links in 2024? The post Top link-building insights heading into 2024 appeared first on Search Engine Land.

Non-Profits 112

Non-Profits Objectives and Key Results Government Networking 112

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertainty. A marketing team is only as good as the data it has to inform campaigns. Seasonality.

Launch 89

Launch Campaign CRM Start-ups 89

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level.

Strategize 127

Strategize Campaign Technology Technology 127

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience. Answer: Certainly!

Promote 96

Promote Campaign B2C Retail 96

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 130

Retail Campaign Drivers/motivators Launch 130

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. This tool has recently launched, so stay tuned for a full case study outlining PIA’s performance in the coming months. As with anything new, some were skeptical of its long-term value.

Clients 134

Clients Strategize Launch Technology 134

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 124

B2B Objectives and Key Results Campaign Contact 124

Martech

JULY 24, 2024

Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Processing.

B2B 122

B2B Launch Pipeline Technology 122

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. The separation of the functions worked fairly well in a slower-moving world, with time for post-campaign results to inform the next campaign.

Campaign 132

Campaign Launch Retail Technology 132

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 85

Campaign Assembly Line Launch Government 85

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. Sample account data. Processing. See terms.

Construction 126

Construction CRM Contact Follow-up 126

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Why we care. Are you getting the most from your stack? Processing.

Contract 123

Contract Launch Campaign Meeting 123

Martech

JULY 23, 2024

Launch campaigns to help your audience spot the real deal. Partnerships with anti-counterfeiting technology providers, IP law specialists and R&D tax credit consultants can empower and support your brand’s innovation efforts from inception to market launch and beyond.

E-commerce 118

E-commerce Legal Pharmaceutical Trust 118

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 122

SQL Cross-sell Campaign Trust 122

Martech

JUNE 26, 2024

The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” However, GA4 launched nearly five years ago and there’s still no action on the one thing everyone complains about: the UI.

Campaign 119

Campaign Launch Engineering Start-ups 119

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. This ensures alignment with market demands, leading to successful launches and sustained growth. Within marketing, there should be more focus on brand awareness versus driving immediate conversions. Processing.

Growth 127

Growth Entertainment Sports Strategize 127