Search Engine Land

AUGUST 5, 2024

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. This misrepresentation could lead to inaccurate performance analysis and campaign management decisions for affected advertisers. Why we care. The latest. Between the lines. First seen.

Networking 81

Networking Campaign Product 81

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. This includes furniture, made-to-order gifts and print-on-demand products. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

Launch 110

Launch Campaign B2B Process 110

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They become obsessed with how it can create productivity.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Over half (53%) of shoppers are interested in using AI to find products. Use AI to power product recommendations and tailored promotions. That makes sense. Processing.

Retail 66

Retail Price Promote Growth 66

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles.

Launch 123

Launch Represent Engineering CRM 123

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

Sports 113

Sports Gambling Entertainment Hospitality 113

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. Dig deeper: How does AI fit into marketing campaigns? Let me explain. Let me explain.

Profit margin 125

Profit margin Objectives and Key Results Strategize Legal 125

Martech

NOVEMBER 27, 2024

increase expected for the entire 2024 holiday shopping season. retail site visits across 18 product categories. This is good news for marketers looking to optimize holiday campaigns. Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S. year-over-year.

Sports 121

Sports Retail Start-ups Up-sell 121

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Campaign 105

Campaign Product Process Advertising/ Marketing 105

Search Engine Land

AUGUST 1, 2024

Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. This outage is impacting advertisers’ ability to manage campaigns and access critical performance data. Affected: Products, Product Groups, Listing Groups pages across web, API, and Google Ads Editor.

Campaign 109

Campaign Product 109

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway. How does this work?

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 110

Technology Technology Campaign Product 110

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024.

Territory 126

Territory Launch Growth Contract 126

Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Engineering 137

Engineering Management Consulting Start-ups Conversion 137

Search Engine Land

AUGUST 14, 2024

Among the advantages of a well-oiled AI setup are: Improved productivity. Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. Lower risk of error. Always-on account safeguards.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that.

Technology 119

Technology Technology Consult Campaign 119

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care.

Retail 125

Retail Campaign Technology Technology 125

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Launch campaigns to help your audience spot the real deal.

E-commerce 119

E-commerce Legal Pharmaceutical Trust 119

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. The simple answer is that it depends.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

OCTOBER 1, 2024

Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 111

Retail Networking Legal Campaign 111

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction 115

Construction CRM Contact Follow-up 115

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Ignite Innovation.

Growth 117

Growth Entertainment Sports Strategize 117

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Data can be created, processed and analyzed in near real-time.

Manufacturing 125

Manufacturing Assembly Line Technology Technology 125

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Collaborate with key adtech and media partners to maximize the effectiveness of your campaigns.

Manufacturing 123

Manufacturing Legal Trust Retail 123

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., cart abandonment, product views) to re-engage customers at critical moments in their journey.

Customers 111

Customers A/B testing B2C Cross-sell 111

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Meeting 132

Meeting Objectives and Key Results Sports Follow-up 132

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. Efficiency benefits include: Operational efficiency. Scalability.

Niche 121

Niche Pipeline Growth CRM 121

Search Engine Land

SEPTEMBER 19, 2024

Time and cost are big challenges when it comes to creating good quality video content for campaigns. 89% of consumers want to see more videos from brands in 2024, according to a Wyzowl study. Video generator creates custom video content in minutes using a single product image. These AI-powered tools address these key challenges.

Launch 85

Launch Campaign Technology Technology 85

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well. Are you getting the most from your stack?

Territory 112

Territory Transportation Electricity Government 112

Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). ’ the AI Overview provides a number of helpful solutions, ranging from using common household products, to commercial products like stain removers.

Launch 114

Launch Angle Engineering Campaign 114