Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Campaign 117

Campaign Start-ups Follow-up Customers 117

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Drivers/motivators 125

Drivers/motivators Represent Contact Campaign 125

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer.

Niche 98

Niche Retail Promote Follow-up 98

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The initial agents created with Agentforce include: Campaign Optimizer, which manages and executes full campaign lifecycles.

Launch 123

Launch Represent Engineering CRM 123

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. Subject line generation.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. It’s not an enjoyable experience for many. Source: Mike Nierengarten.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

Sports 113

Sports Gambling Entertainment Hospitality 113

Salesforce

SEPTEMBER 19, 2024

At Dreamforce 2024, we took another step forward with the launch of Marketing Cloud Advanced Edition, which will be available in November 2024. They can use SMS to renew a customer’s contract and onboard them to the latest features with Service in the loop. Test your journeys in real-time.

Territory 126

Territory Launch Growth Contract 126

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. In professional services, cybersecurity and life sciences research on hot topics (AI, threats, market dynamics) were the best performers. Research Research performed well in certain industries.

B2B 132

B2B Campaign Represent Presentation 132

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 119

Service E-commerce Strategize Campaign 119

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Salesforce

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Using predictive AI, it can optimize personalized marketing campaigns. It has a two-pronged approach.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. Streaming services and other publishers are stepping up to bring more ad-supported options to consumers, along with better ad experiences. Since then, streaming services have introduced more subscription options as the ecosystem continues to evolve. households.

Retail 129

Retail Entertainment B2B Campaign 129

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. By definition, it focuses on lower-funnel purchases that result from the campaign.

Retail 115

Retail Networking Transportation Hospitality 115

Adaptive Business Services

NOVEMBER 6, 2024

Our existing group and message sequencing is designed for smaller campaigns, like for a targeted sales outreach. When I think of higher limit message sending, names like Mailchimp, Constant Contact, and Active Campaign come to mind. services including security, workflow, and telephony? Thank you!

CRM 62

CRM Contact Price Campaign 62

Martech

AUGUST 1, 2024

link] — Jathan Sadowski (@jathansadowski) July 29, 2024 This is happening because scientists ran out of human-created data for training large language models. It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. The loop has been closed.

Technology 108

Technology Technology Campaign Drivers/motivators 108

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. In contrast, large corporations typically target national and international markets with broader campaigns. Are you getting the most from your stack?

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Martech

DECEMBER 28, 2023

They want to keep budgets down, even as a busy political campaigning season will drive prices up. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. We’d like to know how it’s been for you.

Click Through Rate 129

Click Through Rate Sports Campaign Service 129

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. What is your typical planning horizon for marketing programs/campaigns? Are your technology tools integrated? Are you getting the most from your stack?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 145

Customers Retail GTM B2B 145

Martech

OCTOBER 24, 2024

Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. By analyzing customer data, marketers can adjust campaigns to be more relevant and timely. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. Consistency. never tried).

Niche 121

Niche Pipeline Growth CRM 121

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. Now it’s your turn to give MarTechBot a try.

Customers 111

Customers Objectives and Key Results Cross-sell Follow-up 111

Search Engine Land

OCTOBER 3, 2024

We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. What AI Overview Ads look like.

Launch 114

Launch Angle Engineering Campaign 114

Martech

AUGUST 6, 2024

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. Aflac branding thrives on social media and through mass-market campaigns. Are you getting the most from your stack?

Promote 113

Promote Trust Referrals Service 113

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They implemented a highly visual campaign featuring influencers living sustainably, using EcoEssentials products in their daily routines.

E-commerce 130

E-commerce Niche Launch Education 130

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. B2B email campaigns Email campaigns aren’t just for consumer brands. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Profit margin 128

Profit margin B2B Campaign Retail 128

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Industry Depending on your product or service, certain industries will be a better fit than others.

Cross-sell 117

Cross-sell Lead generation GTM Territory 117

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Technology 111

Technology Technology Clients Campaign 111

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. AdCreative.ai It considers brand guidelines and audience data for optimal impact.

Launch 113

Launch Trust Campaign Technology 113

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. But 2024 will be the year we see more widespread application.

Retail 131

Retail Niche Objectives and Key Results Technology 131

Search Engine Land

FEBRUARY 23, 2024

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

Service 113

Service Consult Campaign Start-ups 113

Hubspot

SEPTEMBER 4, 2024

This includes emails read, links opened, service tickets submitted, calls made and recorded, notes taken, and other such activities. Service Hub : Offers tools to delight and retain customers such as live chat, help desk and ticketing, call tracking, and custom surveys. Vibrant community. All-in-one platform. Extensive integrations.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52

Service Non-Profits Territory Trust 52

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Faster ticket resolutions and improved team performance, helping meet service level agreements with ease.

Objectives and Key Results 111

Objectives and Key Results Contact CRM Appointment 111