Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. Line up your campaigns. Now isn’t the time to phone in email campaigns — as we have for the last 25 years.

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Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. This level of precision is huge, enabling more effective business management and strategic planning. And they are just the tip of the iceberg. In your inbox.

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Martech

JANUARY 2, 2024

The most basic building blocks of an effective strategy are an overall objective; a target audience and audience profiles; budget; and KPI’s to help you measure the outcome of your strategic planning. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Data analysis and insights.

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Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

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Search Engine Land

JULY 1, 2024

Instead of appearing in the “Additional ideas and opportunities” section of a roadmap or business review, it should now be a central part of an SEO’s strategic planning. You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond.

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Salesforce

OCTOBER 21, 2024

Marketers also have to manage resources to make campaigns as efficient and successful as possible – all while engaging customers in ways that separate them from the competition. Marketing agents, which use data and AI to help create, manage and optimize campaigns. So what’s the solution for these issues?

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