Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. Ad campaigns continue to be a must for success on Amazon. To differentiate your campaigns, you should explore and invest in emerging ad types, such as interactive and augmented reality ads.

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Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

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Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

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Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. But 2024 will be the year we see more widespread application.

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Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

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Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

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Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

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Search Engine Land

MARCH 21, 2024

The difference in 2024? However, there are other key initiatives paid and organic teams need to incorporate into their joint 2024 strategies to help everyone navigate the early days of AI. Collaboration Collaboration – which includes its close cousin, communication – has high stakes in 2024. There’s an elephant in the room: AI.

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Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework.

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Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

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Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

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Search Engine Land

MAY 14, 2024

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). Here’s a rundown of everything you should know about RSAs in 2024.

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Martech

OCTOBER 9, 2024

It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. With details on your campaign’s return on investment, you can quickly assess what’s working, pivot strategies for ongoing campaigns, and use data-backed findings to justify future budgets. Learn how to analyze campaign ROI in HubSpot.

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Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

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Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. It’s a strategic move to enhance both the effectiveness of your sales and service emails and the integrity of your brand’s email practices.

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Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Often, you might want to trigger different emotional responses from different campaigns at different times throughout the customer journey. How do you want a customer to feel towards a particular campaign?

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Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

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B2B Represent Campaign Strategize 108

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. This means remarketing audiences will gradually decrease and these campaigns will have less impact. Account optimization Your day-to-day campaign optimization has evolved drastically over the past few years.

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Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Yet it lacks the strategic foresight and emotional resonance required for effective marketing.

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Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Marketing should not be a support function measured solely by campaign metrics.

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Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. There’s also good news that will make your life easier as a marketer.

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Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. The 2024 Summer Olympics open in Paris on Friday. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams.

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Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Some places to look: Demographic data from ad campaigns User journeys and interests are constantly evolving. Potential KPIs: customer lifetime value (CLV), monthly/annual recurring revenue (MRR/ARR) Is your marketing strategy ready for 2024?

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Search Engine Land

APRIL 29, 2024

Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

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Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. We did notice that email campaigns, unlike content syndication campaigns, led to spikes in web traffic. Most interest went toward topics related to industry trends or use cases that had the highest viewership. Processing.

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Search Engine Land

APRIL 11, 2024

Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms. We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to test them). That said, if an urgent edit is needed, we’ll make it.

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Veloxy

FEBRUARY 1, 2024

Monitoring email open and response rates can provide insights into your team’s email campaigns and their engagement with prospects and customers. Boosting email open rates requires a strategic approach. It helps track progress toward goals, adjust sales compensation, and identify strategic issues. Keep pushing forward!

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Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech.

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Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. What is your typical planning horizon for marketing programs/campaigns? Discovering your KPIs You’ve determined your strategic direction — now what?

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Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. As with anything new, some were skeptical of its long-term value.

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Martech

JUNE 24, 2024

For their “ Clustomers ” campaign, they used AI image generation tools (like DALL-E and MidJourney) to quickly create and refine visual concepts. The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. .”

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Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

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Martech

DECEMBER 2, 2024

A predictive model might flag a high-performing campaign and suggest more investment, only for the success to be driven by an unrelated event, like a viral trend. Up to 56% of companies missed revenue targets in 2024, according to GTM Partners. Remember, LLMs are prone to hallucination. The result? Marketing takes the blame.

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Martech

FEBRUARY 27, 2024

Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. At the end of the day, a lot of companies operate based on their structure and not how the consumer interacts with them,” Mariam Asmar, VP of strategic consulting, told MarTech.

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Martech

JULY 16, 2024

This involves setting specific, measurable, achievable, relevant and time-bound (SMART) goals for every campaign and activity. Tailoring metrics to specific marketing activities ensures that the unique goals of each campaign are accurately measured. MOFU activities are the hardest to develop metrics for.

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Search Engine Land

JUNE 20, 2024

However, short of Microsoft shocking the world by switching its full search experience to ChatGPT – and maybe not even then – I don’t anticipate any other release this year will have anything close to the same fundamental significance in B2B marketing campaigns. Meta’s 2024 updates There aren’t many to reflect on from a B2B perspective.

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SaaStr

AUGUST 24, 2024

A careful, strategic, account-by-account approach to outreach. Run an AI-powered outbound set of campaigns. Here’s the thing: if this is your magical sales strategy in 2024, it’s not going to work. Outbound still works in 2024. It really works.” ” Ahem. A curated, go eep approach. Not enough.

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