Search Engine Land

JULY 16, 2024

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. In the U.S., this number is 360. This approach ensures relevant and engaging content, fostering a deeper connection with the audience.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

SEPTEMBER 17, 2024

Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like “best printer 2024”? The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May. ‘Best printer 2024’: What’s ranking?

CTR 78

CTR Click Through Rate Niche Legal 78

Martech

AUGUST 19, 2024

When designing this page, ensure that it aligns closely with the personalized ads that brought users there, maintaining consistent messaging and visuals for a seamless user experience. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

Martech

DECEMBER 19, 2024

CTAs that highlight what users might miss can prompt quicker decisions. For example, instead of Download our guide, use Dont miss the trends shaping 2024. These messages make the potential loss more concrete, encouraging users to act immediately. These adjustments improve the user experience across devices and abilities.

A/B testing 117

A/B testing Drivers/motivators CTR Click Through Rate 117

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

MAY 14, 2024

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Activation : User experiences product or service. Forget flashy ads and vanity metrics.

Growth 93

Growth Customers Referrals SQL 93